As the top sponsor of Watsonville's 14th Annual Earth Day / Day of the Child Festival, the philanthropy specialists at Driscoll’s were hopeful that April 24, 2016 would be a great day at Ramsay Park for promoting their brand. When a few people started speaking about the international boycott of Driscoll's and handing out flyers, the Driscoll's representatives quickly dismantled their event booth and got rid of their strawberries as fast as they could. Driscoll's packed everything up and left before three o'clock even though more than an hour remained of the four hour promotional event.

Michael Garcia of the Watsonville Brown Berets educated people about the boycott and handed out flyers. Garcia observed that, "Driscoll's packed up and left because they cannot stand the truth being told to consumers about the blood berries they sell."

Supporters and representatives of Driscoll's were upset that people had the nerve to counter the greenwashing from the world's largest berry distributor. One supporter said, "This is not the time to do this because there are children here."

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