top
From the Open-Publishing Calendar
From the Open-Publishing Newswire
Indybay Feature
Fri Aug 29 2014 (Updated 09/02/14)
Ex-Santa Cruz Patch Editor Now Selling Pepper Spray to Senior Citizens
Fri Aug 29 2014 (Updated 09/02/14)
Journalist Brad Kava Attempts to Use Media Hype to Cash-in on Crime with 'Cane-O-Mite'
Former Santa Cruz Patch editor Brad Kava, who is still a journalism teacher at Cabrillo College, is now selling a device he invented that offers senior citizens the ability to secure a pepper spray can to their canes. He has named it: "Cane-O-Mite." It is essentially a holster for pepper spray and, the Indiegogo campaign and Youtube video produced to market it, Kava preys on the fears of the elderly. He cites an increase in news reporting on crime as a justification in his sales pitch for the product, saying "everyone who follows the news knows how bad it [crime against senior citizens] can get."

Ted Smith writes: The invention of the product is a "fear mongering" approach to dealing with issues of public safety, and is yet another American appeal to increase weapon sales and the use of violence. "My first thought was to build a whole cane with pepper spray inside," Kava writes in his sales pitch. A more insidious aspect of all of this, however, is the journalism reference Kava used to justify the need for the product.

In the Cane-O-Mite description he writes: "I was visiting my disabled father in Florida and saw so many people carrying canes and using walkers who looked like easy victims for criminals...The fear was palpable and everyone who follows the news knows how bad it can get. People are so afraid, they are "standing their ground" with guns." Kava is using media-hype, the same variety he created for the Santa Cruz Patch, as a justification for the need for the product he is selling. As a former journalist and current journalism teacher, this is ethically questionable.

imc_photo.gifRead More with Photos | See Also: Santa Cruz Patch to Shut Down
08/29/16 Teo Valencia Family Files Federal Lawsuit Against City of Newark and Conrad Rogers Front Page | Police State and Prisons | Racial Justice | East Bay | Government & Elections08/24/16 Filthy & Dehumanizing Santa Rita Jail to Improve Treatment of Women In Custody Front Page | Police State and Prisons | Womyn | East Bay08/20/16 Tribes Push Back Against Yet Another Threat to Clean Water Front Page | Environment & Forest Defense | Racial Justice | U.S.08/20/16 Grand Jury Releases Report on 2015 Jail Death of Krista DeLuca Front Page | Police State and Prisons | Health, Housing, and Public Services | Santa Cruz Indymedia08/20/16 Nationally-Coordinated Prisoner Work Stoppage on Anniversary of Attica Prison Uprising Front Page | Police State and Prisons | Global Justice and Anti-Capitalism | U.S.08/19/16 Renter Protections on the November Ballot for Six Bay Area Cities Front Page | Health, Housing, and Public Services | East Bay | Peninsula | California08/19/16 Bulletproof "Shoot First, Ask Questions Later" Training Relocated to San Jose Church Front Page | Police State and Prisons | South Bay | East Bay | California08/18/16 The PR Campaign to Uplift Police & Demonize Those Who Call for Accountability Front Page | Police State and Prisons | Racial Justice | Indymedia | San Francisco | California | U.S.08/14/16 California Coastal Commission Upholds Public Access for All Police State and Prisons | Environment & Forest Defense | Health, Housing, and Public Services | Government & Elections | Santa Cruz Indymedia08/14/16 Santa Cruz NAACP Plans Peace Party with Local Police Police State and Prisons | Racial Justice | Santa Cruz Indymedia08/11/16 Residents Look for New Places to Live Following Chinatown Homeless Sweeps Front Page | Health, Housing, and Public Services | Government & Elections | Santa Cruz Indymedia
Related Categories: Santa Cruz Indymedia | Indymedia | Police State and Prisons | Front Page
Count for Freedom Sleepers Reaches 60 Nights Out Keith McHenry (story by Norse) Tuesday Aug 30th 12:32 AM
Sea Otter Shootings in Santa Cruz County Central Coast Animal News Monday Aug 29th 5:34 PM
RCNV and Santa Cruz NAACP Party with Cop Who Broke Elderly Woman's Arm Black Lives Matter in Santa Cruz (11 comments) Monday Aug 29th 2:04 PM
Bummer Bernie Bylaws dogwood (2 comments) Friday Aug 26th 4:58 PM
Santa Cruz SEIU Candidate Forum Aug. 24,2016 AutumnSun (2 comments) Thursday Aug 25th 2:01 PM
Stop massive and possibly illegal statewide tree cutting by PG&E! via Valley Women's Club of San Lorenzo Valley (4 comments) Wednesday Aug 24th 1:33 PM
Freedom SleepOut #59 as RV Rights Struggle Continues Keith McHenry (story by Norse) (1 comment) Tuesday Aug 23rd 10:10 AM
More Local News...
[ × close ]
Lawsuit Launched Over California Cities' Killing of Threatened Santa Ana Suckers Center for Biological Diversity Monday Aug 22nd 4:29 PM
Hearing in Lawsuit Compelling USDA to Pull Foie Gras From Shelves via Animal Legal Defense Fund Tuesday Aug 16th 6:20 PM
Feds’ Approval of GE Mosquito Release Doesn’t Account for Risk via Center for Food Safety Thursday Aug 11th 5:48 PM
Public Records Sought Over Federal Surveillance of Climate Protesters Center for Biological Diversity Thursday Aug 11th 1:54 PM
Massive hydroelectric dam threatens Indigenous communities in Canada Amnesty International Wednesday Aug 10th 5:55 PM
Not Our Fault Won't Vote for Clinton Elise Casby (4 comments) Thursday Aug 4th 5:28 PM
Millions of Acres of Forest Will Remain Protected for Marbled Murrelets in WA, OR, CA Center for Biological Diversity Wednesday Aug 3rd 3:37 PM
Reigning Debbie Was. Schultz Resigns Elise Casby Monday Jul 25th 2:24 PM
More Global News...
[ × close ]
Where the Vultures Feed Dr Bruce Loisel (1 comment) Tuesday Aug 30th 9:50 AM
Drew Glover for Santa Cruz City Council 8-21-2016 Event #2 AutumnSun (1 comment) Monday Aug 22nd 4:32 PM
Renowned Marine Biologist Asha de Vos Joins Oceana Oceana Thursday Jul 28th 1:46 AM
Hillary Clinton - war bird mile mills (3 comments) Tuesday Jul 26th 5:13 AM
The Chickens Have Come Home to Roost in Dallas Texas Steven Argue (3 comments) Monday Jul 11th 4:12 PM
CNN Claims on Chinese Organ Harvesting Are Not Credible Steven Argue (9 comments) Saturday Jul 2nd 9:55 AM
Open Newswire...
[ × close ]