top
From the Open-Publishing Calendar
From the Open-Publishing Newswire
Indybay Feature
Fri Aug 29 2014 (Updated 09/02/14)
Ex-Santa Cruz Patch Editor Now Selling Pepper Spray to Senior Citizens
Fri Aug 29 2014 (Updated 09/02/14)
Journalist Brad Kava Attempts to Use Media Hype to Cash-in on Crime with 'Cane-O-Mite'
Former Santa Cruz Patch editor Brad Kava, who is still a journalism teacher at Cabrillo College, is now selling a device he invented that offers senior citizens the ability to secure a pepper spray can to their canes. He has named it: "Cane-O-Mite." It is essentially a holster for pepper spray and, the Indiegogo campaign and Youtube video produced to market it, Kava preys on the fears of the elderly. He cites an increase in news reporting on crime as a justification in his sales pitch for the product, saying "everyone who follows the news knows how bad it [crime against senior citizens] can get."

Ted Smith writes: The invention of the product is a "fear mongering" approach to dealing with issues of public safety, and is yet another American appeal to increase weapon sales and the use of violence. "My first thought was to build a whole cane with pepper spray inside," Kava writes in his sales pitch. A more insidious aspect of all of this, however, is the journalism reference Kava used to justify the need for the product.

In the Cane-O-Mite description he writes: "I was visiting my disabled father in Florida and saw so many people carrying canes and using walkers who looked like easy victims for criminals...The fear was palpable and everyone who follows the news knows how bad it can get. People are so afraid, they are "standing their ground" with guns." Kava is using media-hype, the same variety he created for the Santa Cruz Patch, as a justification for the need for the product he is selling. As a former journalist and current journalism teacher, this is ethically questionable.

imc_photo.gifRead More with Photos | See Also: Santa Cruz Patch to Shut Down
12/10/16 Kern County Supervisors Green-light Sprawling 8,000-acre Grapevine Development Front Page | Environment & Forest Defense | Central Valley | California | Animal Liberation12/07/16 Community Memorial for Richard Perkins Jr. on the 1-Year Anniversary of His Murder by OPD Front Page | Police State and Prisons | Racial Justice | East Bay12/03/16 Western States Petroleum Association: The Biggest Lobby Group You've Never Heard Of Front Page | Environment & Forest Defense | Central Valley | California | U.S. | Government & Elections | Santa Cruz Indymedia12/01/16 Woman Used As Salami Tray at Altai Brands Event in Las Vegas Front Page | Drug War | Womyn | California | U.S. | Santa Cruz Indymedia11/28/16 Collective Seeks to Open Social Justice Coffee Co-Op in Oakland's Fruitvale District Front Page | Global Justice and Anti-Capitalism | East Bay11/27/16 Attendance at Freedom Sleepers City Hall Sleepouts Remains High After 16 Months Front Page | Police State and Prisons | Health, Housing, and Public Services | Government & Elections | Santa Cruz Indymedia11/27/16 National Lawyers Guild Confronts Oakland Police Brutality During Early Anti-Trump Protests Front Page | Police State and Prisons | East Bay | Government & Elections11/27/16 Nationwide Solidarity as Police Escalate Violence Against Water Protectors Front Page | Police State and Prisons | Environment & Forest Defense | Racial Justice | Global Justice and Anti-Capitalism | Central Valley | San Francisco | East Bay | Peninsula | U.S. | Government & Elections | Santa Cruz Indymedia11/21/16 Memorial Fund Established for Luke Smith After Sheriff's Deputies Kill Him Front Page | Police State and Prisons | Santa Cruz Indymedia11/20/16 Center for Convivial Research and Autonomy Documents BART Police Violence Front Page | Police State and Prisons | Racial Justice | San Francisco | East Bay | California11/19/16 Renters Win in Three Cities, But Measures in Burlingame, San Mateo and Alameda Do Not Pass Front Page | Health, Housing, and Public Services | South Bay | East Bay | Peninsula | California | Government & Elections
Related Categories: Santa Cruz Indymedia | Indymedia | Police State and Prisons | Front Page
Body Cameras for Santa Cruz Police on City Council Agenda Santa Cruz Police News (2 comments) Friday Dec 9th 9:55 PM
Forest Service Agrees to Halt Oil, Gas Leasing in Los Padres National Forest Center for Biological Diversity (1 comment) Tuesday Dec 6th 1:32 PM
Vigil Honoring Sean Arlt and Luke Smith Dec. 3, 2016 AutumnSun Saturday Dec 3rd 11:38 PM
Santa Cruz Holiday Parade December 3, 2016 AutumnSun Saturday Dec 3rd 10:26 PM
Support Fund for Sean Arlt's Son Established Santa Cruz News Friday Dec 2nd 5:18 PM
Pipeline Protesters Shut Down Bank of America Free Speech Matters Thursday Dec 1st 10:59 AM
New Report on an Old Story: Can Santa Cruz Learn from Yale Law School? Yale Law School, Robert Norse Monday Nov 28th 1:41 PM
HUFFing and Puffing: A Warm Wind from Berkeley Robert Norse (8 comments) Sunday Nov 27th 8:56 AM
More Local News...
[ × close ]
Oil Company Applies for First New Offshore Fracking Permit in California Center for Biological Diversity Thursday Dec 8th 5:09 PM
Report highlights 17 bad actors waging aggressive anti-solar campaigns via Environment California Tuesday Dec 6th 2:08 PM
New Study: Mounting Evidence Supports Eating Less Meat for Health of People, Planet Center for Biological Diversity Tuesday Dec 6th 1:59 PM
Feds Block Offshore Arctic Drilling, Allow New Oil and Gas Leases in Gulf Center for Biological Diversity Saturday Nov 19th 4:36 PM
EPA Approves Use of Dangerous Herbicide Dicamba on GE Crops Center for Biological Diversity Thursday Nov 10th 1:16 AM
This Election, Keys Residents Vote “NO” on GE Mosquitoes via Center for Food Safety Wednesday Nov 9th 12:22 PM
New Fracking-related Earthquakes in Oklahoma Spark Demand for Oil, Gas Lease Withdrawal Center for Biological Diversity Monday Nov 7th 12:42 PM
More Global News...
[ × close ]
CA Transportation Commission Commits $3.1 Million for Land Trust’s Hwy 17 Wildlife Crossing via Land Trust of Santa Cruz County Friday Oct 21st 9:35 PM
Fracking and measure Z AutumnSun Friday Oct 21st 11:05 AM
CA Coastal National Monument Expansion: One Step Closer to Reality Surfrider Foundation Thursday Sep 29th 8:20 PM
Leaders host public meeting on expanding the coastal national monument via The Wilderness Society Tuesday Sep 27th 5:42 PM
Leaving Edward Snowden in limbo will be a stain on President Obama’s legacy Amnesty International (1 comment) Saturday Sep 17th 6:07 PM
CEMEX Save Our Coast Surfrider Foundation Saturday Sep 17th 6:01 PM
Where the Vultures Feed Dr Bruce Loisel (7 comments) Tuesday Aug 30th 9:50 AM
Open Newswire...
[ × close ]