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Santa Cruz Patch to Shut Down for Good
by Bradley Allen (bradley [at]
Wednesday Jan 29th, 2014 11:59 AM
As of today, January 29, at 2 pm the Santa Cruz Patch is all over. That's according to tweets sent this morning by Valerie Lemke, a contributor to the website, as well as by the publication's editor, Brad Kava.
Santa Cruz Patch began publishing in October 2010 and is part of, a US local news and information platform operated by Patch Media Corporation and primarily owned by Hale Global, an investment company that specializes in turning around troubled companies. launched in December 2007 and was cofounded by AOL CEO Tim Armstrong who invested hundreds of millions of dollars into the company. As of June 2013, Patch reportedly operated some 900 local and hyperlocal news websites in 23 US states. Hale Global purchased Patch from AOL on January 15, 2014.

Jim Romenesko reports that Hale Global fired as much as two-thirds of Patch's editorial staff today, two weeks after the purchase.

Romenesko published emails from Patch employees about the layoff. One email clarifies, “Technically, we were laid off by AOL. I presume that was a condition set by Hale. Second, I have it on good authority the layoffs were 80 to 90 percent of Patchers.”

According to tweets from Santa Cruz Patch Editor Brad Kava and freelance contributor Valerie Lemke, the Santa Cruz Patch is "over ... as of 2 pm today."

Kava tweeted from @SantaCruzPatch, "It's been a great ride at Patch for three years, but it's email is and I'll have a new twitter soon."

Lemke tweeted, "Sad news! Santa Cruz Patch is NO more as of 2 pm today. Thanks so much to all who supported my Blog!! #SantaCruz"

It was only a matter of time.
§As of this morning, Patch still on-line
by Robert Norse Tuesday Feb 4th, 2014 8:08 AM
§Santa Cruz Patch Will Remain Online
by Hal Chase Tuesday Feb 4th, 2014 4:43 PM
SC Patch blogger Lemke may not have understood what is going on with the restructuring, but the Santa Cruz Patch site will remain online indefinitely and will be fed with new content by non-local editors, just as the Watsonville Patch has remained online after firing its local editor Jennifer Squires in October of 2013.
Listed below are the latest comments about this post.
These comments are submitted anonymously by website visitors.
Brad Kava StatementHal ChaseWednesday Jan 29th, 2014 11:35 PM
TBSC ResponseHal ChaseWednesday Jan 29th, 2014 3:05 PM
Santa Cruz Patch Editor Brad Kava Poses on Santa Cruz Police MotorcycleCitizen JournalistWednesday Jan 29th, 2014 1:47 PM
It's OK...RamiroWednesday Jan 29th, 2014 12:42 PM
Audio: Hundreds of Patch employees laid offvia Jim RomeneskoWednesday Jan 29th, 2014 12:17 PM
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