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From the Open-Publishing Newswire
Wed Oct 20 2010Environmental Group Pulls Political Prank with Hoax
Wed Oct 20 2010Chevron Advertising Campaign Outsmarted by Rainforest Action Network and Yes Men
Environmental activists at San Francisco-based Rainforest Action Network (R.A.N.) pulled off an elaborate hoax on San Ramon-headquartered Chevron on Monday. Together with spoof specialists The Yes Men, R.A.N. created a look alike web site mocking Chevron's new “We Agree” advertising campaign. The political prank included phony press releases and a slogan attributed to Chevron “We Agree: Oil companies should clean up their messes."
More than one corporate news source fell for the spoof which R.A.N. created because "the company’s own press release was guaranteed to be full of greenwash. We wanted ours to be a bit more truthful." Other spoof slogans attributed to Chevron included "Oil companies should fix the problems they create" and "It's time oil companies stop endangering life". The slogans refer in part to environmental damage from faulty drilling techniques used in Ecuador and to pollution in nearby Richmond where Chevron maintains an oil refinery.
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Rainforest Action Network | The Yes Men