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Indybay Feature
Wed Mar 14 2018
"Homeless Junkies" Propaganda Spreads in Santa Cruz
Anti-Houseless Stickers a "Team Effort" at Broprints Screen Printing
A sticker carrying imagery encouraging violence against houseless people and drug addicted people was recently found on a crosswalk button at Front and Soquel in downtown Santa Cruz. The sticker reads "Street Cleaner: Santa Cruz Meth Head Cleansing Project – Santa Cruz" and is marked with the hashtag #131stickers. It depicts a silhouette of a skinny person wearing a backpack, with a cigarette in their mouth, an open hand stretched out, and a “Tweaker” flag hanging out of the backpack. Laid over the image of this person are the crosshairs of a telescopic rifle sight.

A quick search of the hashtag #131stickers shows a number of posts also tagged @broprintsscreenprinting, or with check-ins at Broprints Screen Printing. Broprints is a sticker, shirt, and banner printing company based at 131 Center Street, #3. It's founder, Aaron Clark, began printing with his brother Ian Clark at the turn of the century. Aaron Clark confirmed that Broprints produced the sticker in question and that its design was not attributed to any one artist but was "a team effort." The co-owner of Broprints, Steve Guisinger, also owns and operates Consolidated Skateboarding out of the same address, 131 Center Street.

"In regards to these stickers," Aaron Clark writes, "I have helped drug addicts get back on their feet and homeless friends clean up and get them employment. What it boils down to is people wanting to help themselves. I’m sorry if a sticker we printed has offended anyone and will do my best to monitor what gets printed here. I welcome anyone to come in to the shop and see for yourself what we are all about."

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