top
Newswire
Calendar
Features
From the Open-Publishing Calendar
From the Open-Publishing Newswire
Indybay Feature
Mon Jan 27 2014 (Updated 02/06/14)
Animal Rights Activists Demonstrate at Santa Cruz Chipotle Restaurant
Group Says Chipotle's Marketing Disguises Violent Reality of Animal Agriculture
Animal rights activists demonstrated at the Chipotle Restaurant on River Street in Santa Cruz on January 24. A letter was delivered to the manager without notice reminding the company of the abuses animals farmed for food experience. It was a public delivery for patrons to witness.

The demonstration was part of an international campaign organized by Direct Action Everywhere, which released the following statement: "....on the weekend of January 25, activists all over the country will rally in this new year to see that Chipotle's broken promise is redeemed. We will show the world that the corporation has broken its founding promise: to serve food with integrity. And we will march into stores all over the country to deliver to the corporation's management a simple letter and message: Redeem your broken promise. It's not food. It's violence."

According to Direct Action Everywhere, standard practices at Chipotle's “natural” farms involve brutal exploitation: chickens are painfully debeaked with a searing blade; baby calves are torn from their crying mothers and killed; and pigs have as little as five square feet of space to live, with a 300 pound individuals stuffed into a space shorter than the length of a human arm. Direct Action Everywhere believes the company is engaged in consumer fraud about this exploitation, calling it “humane washing” – marketing that disguises the violent reality of animal agriculture. Chipotle has produced ads that are filled with pictures of happy cows in grassy fields, as well as videos showing employees freeing pigs from factory farms into sunlit forests.

imc_photo.gif View Photos | imc_pdf.gif An Open Letter to Chipotle | Chipotle's Seven Deadly Sins | Direct Action Everywhere
11/30/18 Amah Mutsun Tribal Band Fight to Protect One of Their Few Remaining Sacred Lands Front Page | Environment & Forest Defense | Racial Justice | South Bay | Santa Cruz Indymedia11/28/18 Mexican Government Demands Investigation After U.S. Fires Tear Gas At Asylum Seekers Front Page | Peninsula | California | U.S. | International | Americas | Immigrant Rights11/25/18 Following Protests, Pelosi Co-Sponsors Bill to End US Support of Saudi-Led War Front Page | Anti-War | San Francisco | International11/23/18 ‘Countering Violent Extremism’ Program Targets Muslims in Alameda County Jails Front Page | Police State & Prisons | Racial Justice | East Bay | Immigrant Rights11/21/18 Judge Orders Moratorium on Offshore Fracking in Federal Waters Off California Coast Front Page | Environment & Forest Defense | Central Valley | California | Government & Elections | Santa Cruz Indymedia11/18/18 Camp Fire Smoke: A Constant Reminder Lives Are On the Line Front Page | Environment & Forest Defense | North Coast | California11/18/18 How Many More Homeless People Will Die This Winter? Front Page | Police State & Prisons | Health, Housing & Public Services | Media Activism & Independent Media | Santa Cruz Indymedia11/14/18 Celebrating Veterans Day in the Style of Original Armistice Day Front Page | Anti-War | South Bay | International11/14/18 Investigators Looking into Role Played by PG&E and Southern California Edison in Fires Front Page | Environment & Forest Defense | Health, Housing & Public Services | Central Valley | California | Santa Cruz Indymedia11/04/18 California's Prop 10 Marks New Rebellion Against Greedy Landlords, Realtors and Developers Front Page | Health, Housing & Public Services | San Francisco | South Bay | East Bay | California | Government & Elections | Santa Cruz Indymedia11/03/18 Denying Water, Sanitation, and Health Services Is Cruel and Inhuman Treatment Front Page | Police State & Prisons | Health, Housing & Public Services | San Francisco | East Bay | California | International | Government & Elections
Related Categories: Santa Cruz Indymedia | Animal Liberation | Front Page