On June 7, former workers and community members marched at La Playa Carmel to protest the first year of Sam Grossman's ownership of the hotel. The unionized workers were laid off when the Carmel-by-the-Sea hotel closed in 2011, and since its reopening under Grossman's management, only three of the former 113 workers have been rehired.

To those at the demonstration, Grossman's decision not to re-hire the workers has been seen as a union-busting attempt which has not worked. They feel that as a result of the demonstrations in Carmel their negotiations with other establishments in the area have benefited, which has further strengthened their resolve to not quit the battle with La Playa's management.

At the end of the rally on June 7, a former La Playa worker named Ramon, who has attended the demonstrations outside of the hotel regularly, said, "I worked here for 22 years and I have some co-workers who worked here for more than 30 years, and it is not fair that they just fired us like that. Thank you for supporting us to continue our fight." Former La Playa Hotel server Shirley Smith was quoted in a press release for the demonstration as saying, "One year after the reopening that dashed our hopes, we are still fighting for justice at La Playa. We won't quit."

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Friday, July 12: BOYCOTT Rally at La Playa Carmel

Previous Coverage: Labor Gives Management Bag of Coal at La Playa Carmel Holiday Workers Rally |La Playa Carmel Labor Demonstrations Receive Boost from Quail Lodge Contract Victory | Boycott of La Playa Carmel Announced at Hotel Workers Rally | Carmel Becomes Center of Conflict in Monterey Bay Hotel Industry