On Sunday, June 3rd, the Diversity Center of Santa Cruz presented the 38th annual Santa Cruz Pride demonstration, which featured a march and rally with thousands of people on Pacific Avenue. Some of the many featured speakers and performers included representatives of the Diversity Center, John Laird, who was the first openly gay mayor when he took over the mayoralty of the city of Santa Cruz in 1983, and cheer squads from San Francisco, Sacramento and Folsom.

The 2012 Santa Cruz Pride press release states, "For the past 22 [of 38] years, The Diversity Center’s Pride Committee has been the force behind Santa Cruz Pride, the biggest political event on the Central Coast, and Santa Cruz County’s most important annual LGBTQ community event. We are proud to embark on Santa Cruz Pride 2012, bringing the parade and festival together like never before."

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