12/2/2004: On Thursday December 2nd, activists gathered near Union Square to protest the environment consequences of the mass mailing of Victoria's Secret catalogs. While claiming to be a good corporate citizen, the owner of the lingerie chain, Limited Brands, sends out over 395 million Victoria's Secret catalogs per year. Nearly all of the catalogs are produced with un-recycled paper, with some of the paper coming from endangered forests such as Canada's boreal forest.
According to Graphic Arts Products Tracking Research and Consulting (GAPTRAC), catalogs account for fifteen percent of U.S. printing demand by volume. ForestEthics and other environmental groups are turning their focus towards the catalog industry and demanding that it use more recycled content and stop buying paper from endangered forests. Lands' End/Sears, LL Bean, William-Sonoma/Pottery Barn, Limited/Victoria's Secret, J Crew, and JC Penney are the top targets of this phase of ForestEthics' campaign because they have some of the largest circulations in the industry, have links to endangered forests, and have refused to change their purchasing practices.

Pictures From The Demonstration | Event Announcment | Victoria's Dirty Secret | Use Of Prison Labor By Victoria's Secret