After a 3 1/2 mile march through Santa Ana and Irvine, The Taco Bell Truth Tour culminated in a huge rally at Taco Bell headquarters in Irvine California on March 3rd 2004. The farmworkers who pick the tomatoes for Taco Bell must pick up to 2 tons of tomatoes to make $50 and have not received a raise since 1978. In 2002, three employers were convicted of forcing 700 workers into slave labor. In an effort to improve living conditions in the tomato fields of southwest Florida, the Coalition of Immokalee Workers took their struggle against the largest restaurant corporation in the world, Yum Brands Inc., and its subsidiary Taco Bell on the road. The rally in Southern California was the culmination of the second Taco Bell Truth Tour, and comes over 3 years after the official boycott started in April 2001.
Food First: Reportback and Photos&nbsp |&nbsp Photos: Last day of March&nbsp |&nbsp Rally at Headquarters
Also, on February 27 at least 300 people demonstrated outside 2 Santa Cruz Taco Bells in solidarity with the Taco Bell Truth Tour.
For more info see: Coalition of Immakolee Workers&nbsp |&nbsp Food First