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Unpermitted Blue Boxes Appear Overnight on Pacific Avenue

by Bradley Allen (bradley [at]
Most people, including locals, didn't notice that the number of "blue boxes" painted onto the sidewalk had grown dramatically overnight.

[Photo by Bradley Allen: An unpermitted blue box at the corner of Pacific and Soquel Avenues is marked with spray paint.]

Unpermitted Blue Boxes Appear Overnight on Pacific Avenue

By Bradley Allen (@BradleySA)

On August 24, 2015, things were just a little bit different as the day began on Pacific Avenue in downtown Santa Cruz. Most people, including locals, didn't notice that the number of "blue boxes" painted onto the sidewalk had grown dramatically overnight. The "blue boxes", which are actually rectangles, are supposed to represent designated areas of the sidewalk where artisans and people living on the streets will not be harassed and ticketed for displaying their artwork, artistic performance, or panhandling.

The action of painting blue boxes comes on the heels of two well-known artists, Joff Jones and Alex Skeleton, being arrested by Santa Cruz Police on August 20 for displaying art in front of Forever 21 which, as of recently, is not allowed since the boxes there were removed. A few days later on Sunday, the artists defiantly returned to the sidewalk in front of Forever 21 dressed in Colonial attire with displays of their artwork and a painting of the First Amendment. They were not arrested a second time.

Joff Jones wrote, "I guess the police don't want to arrest men who are dressed as George Washington and Ben Franklin. We were promised that they would arrest us, and confiscate all of our art next time we came out."

Changing the Culture of Downtown Santa Cruz

A page on Facebook called "Keep Santa Cruz Weird" describes Santa Cruz as, "a town with a strong eccentric and psychedelic legacy. Santa Cruz put weird on the map." An August 24 update on Facebook provides insight into a likely motivation for an unknown entity to paint extra "blue boxes" onto the sidewalk.

"You may remember that The Great Morgani stopped playing downtown in protest. You also may remember his triumphant return." The post on "Keep Santa Cruz Weird" continues, "Last year the city came to a resolution over where street performers and street venders could perform/vend. The plan included a series of painted marks that demarcated areas where people could legally be. Now, those marks have been systematically removed by the city, leaving very few areas remaining. The spaces directly in front of Forever 21 and New Leaf Community Market, have been stripped of art and performers. We here at Keep Santa Cruz Weird have a big problem with that."

The punitive nature of the rules, and how they are enforced, seem to ebb and flow on Pacific Avenue. For example, spray painted boxes are fairly new on Pacific. Recently, the boxes were one of three colors, either blue, yellow, or red. The color of the box indicated which activities were permitted inside the space, most of which were 4x6 square feet. Now only a small number of permitted blue boxes remain. People who look closely are able to find remnants of blue boxes which have been pressure washed away.

In the afternoon of August 24, I was on Pacific Avenue documenting blue boxes when I saw that somebody was spray-painting red dots inside them. The woman kindly answered a handful of questions, however she declined to state her name or which organization she worked for. She was walking up and down Pacific Avenue on a mission to mark the illegitimate blue boxes which she said appeared overnight.

I asked her how many of the blue boxes were permitted and she stated there were about 25 legal performance spaces. She had not yet determined how many blue boxes were clandestinely painted overnight. Soon, the unpermitted boxes will surely be washed away.

A Conversation with Druid

In front of the Santa Cruz Coffee Roasting Company, I sat down on the sidewalk with a man positioned barely outside the corner of a blue box. I told him my name and he replied that his is "Druid." Then he said, "The boxes don't concern me though bro."

Druid said that he has been coming to Santa Cruz for 20 years, and that he has currently been here for a couple of months. I asked him how he has been treated by the authorities. He replied that he does not get bothered by the Santa Cruz Police, First Alarm guards, or the Santa Cruz Hospitality workers because he learned the local laws and panhandling is allowed. Druid said that he has been woken up and ticketed for sleeping outside in Santa Cruz, but that now he sleeps in inconvenient places and is consequently left alone.

Druid had a very positive attitude and said that he's had his ups and downs. He didn't dwell for a moment when quickly stating that he got all his stuff stolen. On the other side of the coin, he got to see some old friends since returning to town.

He held a cardboard sign, turning it's direction depending on the way people were approaching, which had a peace sign and declared, "Begging Stinks. Compassion Doesn't. I (heart) 420."

While I sat with him, one young man handed him something and said, "Here, buy some good herb." The gift was a dollar, which alone doesn't buy much these days, but Druid smiled and said that it all counts. His concern for the day however wasn't getting more cannabis, it was securing money for cigarettes, food, and coffee.

Another man came by offering either one of us an iced coffee, which Druid happily accepted. Druid told me that he does not drink or do hard drugs. He was in the middle of telling me that he collects about $20 a day, and then he's done panhandling, as a woman donated a dollar. He said it brought him up to $4.60, and needed only $15.40 more for the day.

I said to Druid that I've been reading people stating that there's a big problem with heroine and meth in downtown Santa Cruz, including the river levee and San Lorenzo Park. Before I could finish my thought, Druid interjected by posing the question, "As opposed to where?"

Druid elaborated on drugs and society stating eloquently that, "It's a problem everywhere. The problem isn't the drugs themselves. The problem is that they are illegal. Make drugs legal and you take 90% of the crime away."

Druid said he grew up in Phoenix, Arizona and has travelled all over the place. "Not just California," he assures me. As we are talking, a Santa Cruz Hospitality worker approaches us and starts a friendly conversation with Druid. He asked the worker, whom I had spoken with earlier, to vouch for his prior statement about being left alone while panhandling and that the blue boxes don't apply to panhandlers.

The Santa Cruz Hospitality worker replied that she could not comment, but then clarified that he was left alone because he follows the rules. Druid stated that the only people being picked on are the performing artists and vendors.

Although Druid says the "boxes" painted onto the sidewalk do not apply to panhandlers, I am not so sure that this is completely accurate information. For one thing, there's the way ordinances are written on paper, and then there's the way they are enforced. The enforcement, and threats of enforcement, often go beyond the scope of what is actually written in the ordinances. I have observed on more than one occasion, and been told directly by a Santa Cruz Police officer, that the "boxes" are also intended for panhandlers.

The City's decision to create a small number of "boxes" on Pacific Avenue has generated a bit of tension between artists and panhandlers who essentially must compete against each other for the same spaces. Of course eliminating a bunch of spaces after they were designed doesn't help the situation.

As for the artists, Druid lamented, "These folks are, for the most part, not homeless. They have houses and jobs."

Druid said that the owner of The Hat Company, which neighbors the Santa Cruz Coffee Roasting Company, is "a really great lady" and that she has, "bought me sandwiches from the Coffee Roasting Company."

§Druid on Pacific Avenue
by Bradley Allen
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Comments (Hide Comments)
by Robert Norse (rnorse3 [at]
The tireless city bureaucrat spraying orange-red dots on zones to mark for elimination the new Freedom Performance Zones created surreptitiously looks to be Julie Hendee. She has cycled through a variety of positions with one of her latest being Outreach Co-Ordinator.

She's a long-time anti-homeless city worker who has been responsible in the past for spearheading or at least headlining numerous initiatives removing or privatizing previously public space downtown.

Julie Hendee was formerly manager of Cat 'n Canary, a glitz clothing shop located some years ago on the corner of Cathcart and Pacific next to Hoffman's. The business was a leader in pushing to intensify attacks on homeless people via the Downtown Ordinances during the 1990's and was targeted for a boycott in response to the 1994 pack of laws that prompted massive public resistance and a police riot in May of that year.

Hendee was employed by the City's Redevelopment Agency in the next decade. From her position there, she moved to gentrify Pacific Avenue with increased forbidden zones, privatized areas closed at night (such as the fenced area in front of New Leaf).

In 2003 she colluded with the Heinrichs, who owned the Pacific Trading Company [PTC].

The Heinrichs were upset apparently that long-time street musician Cosmic Chris played on the sidewalk 10' away from their store [now the "forbidden zone" setback is 14' and also 14' from an intersection--which makes the entire area a forbidden-to-perform zone under the 2013 Robinson-Comstock ordinances].

The method used was to spend $6000 of City money to remove the entire seating area that used to be available along the raised planter in front of PTC and Betty's Burgers. The railing around the planter previously allowed at least 6" of seating space accommodating a dozen or more people. Using money transferred from the SCPD budget, the railing was moved forward to eliminate all seating space. Sitting down there is now not only uncomfortable, but illegal.

I will be playing further audios from street artists Joff and Alex on Free Radio Santa Cruz 8-27 Thursday night 6-8 PM at 101.3 FM (and in one of the last of ten radio shows to be aired before Free Radio loses its studio and shuts down. [BLATANT APPEAL: If you have any information about a studio, Free Radio is offering a $200 reward if you can find us a place we can use for a year. Contact us at for more details]
by Public Safety & Freedom of Information
Modesto Police Department Correspondence with PredPol, Inc. (of Santa Cruz).
261 pages
May 2014 – November 2014
Download (PDF 6.2 MB)

The attached document containing email correspondence between the Modesto Police Department and PredPol, Inc. was obtained by journalist Darwin BondGraham via the California Public Records Act. BondGraham’s Twitter account was suspended following a complaint issued by PredPol, Inc. after he posted images of a few pages from the documents. It is unclear what specific content was the reason for the complaint.



PAGE 106 of 261:

Modesto Police Department- PredPol SAAS Year 1 Subscription PO and Statement of Work

From: Julie Hendee
Sent: Monday, September 08, 2014 5:41 PM
To: mary [at]
Subject: Modesto Police Department- PredPol SAAS Year 1 Subscription PO and Statement of Work
Subscription Summary Docs
Attachments: PREDPOL PO 44959.pdf; PREDPOL STATEMENT OF WORK.pdf

Importance: High


Good afternoon! Thank you for your follow-up with me today.

Per our phone conversation this afternoon, attached herein please find the following two (2) documents:

1. Purchase Order No. 44959 in the amount of $22,500 for PredPol SAAS Year 1 Subscription
2. PredPol Statement of Work Subscription Summary

I appreciate your continuing to hold the current rate of pricing for the Modesto Police Department. I will await your proposal for fees for both single and/or multiple years. If you would please forward me the invoice for the current fiscal year I will see that it gets paid. To date my staff and I have not seen it come through from our Account Payable unit in City Finance.


Julie Hendee
Public Safety Business Services Analyst
Modesto Police Department
600- 10th Street
Modesto, CA 95354

Phone: (209) 572-9518
Fax: (209) 572-9669
Hendeej [at]
by Santa Cruz Economic Development
Santa Cruz Economic Development

Redevelopment Manager, Downtown Specialist

Julie owned a retail clothing store for many years before taking a position with the City of Santa Cruz. She has a special love for Downtown as she understands the challenges faced by small business owners. She focuses on Downtown matters along with managing city property.


jhendee [at]
by watcher

gangs are rampant.
bikes are stolen right and left.

but SCPD needs to put major resources to police the blue squares!
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