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SCCAA presents: The Ultimate Betrayal: Is There Really Happy Meat?

Sunday, October 06, 2013
5:00 PM - 7:00 PM
Event Type:
Location Details:
Sports Basement
1875 S. Bascom Avenue (in the Pruneyard shopping center)
Campbell, CA

Hope Bohanec, author of the new book The Ultimate Betrayal: Is There Really Happy Meat?, will present a dynamic answer to this question and draw on peer-reviewed research, worker and rescuer testimony, and encounters with the farmed animals themselves. The Ultimate Betrayal explores recent trends in raising and labeling animals processed for food and the misinformation and mislabeling surrounding this new way of farming. This book discusses how language is used to manipulate consumers' perceptions about sustainability, humane treatment, and what is truly healthy. It is now popular to express that your eggs are cage-free and that your meat is organic, but do these labels really provide a viable solution to the ecological, ethical, and health problems associated with raising animals for food? What do the labels really mean? Are alternative animal products truly humane, environmentally friendly, or healthy? With case studies and compelling science, The Ultimate Betrayal offers answers to these critical questions.

Hope Bohanec has been active in animal protection and environmental activism for over 20 years and recently published the book The Ultimate Betrayal: Is There Happy Meat? She is a nationally recognized leader and speaker in the animal protection movement, and offered her organizational talents as the Campaigns Director at In Defense of Animals. Hope was the Sonoma County Coordinator for Proposition 2 and soon after that victory, she co-founded the Sonoma County based Compassionate Living Outreach. She is also the primary organizer for the annual Conscious Eating Conference at UC Berkeley and is currently working on a vegan themed sci-fi novel.

This is a FREE EVENT *** Free Dessert Bar!

Raffle: Complimentary Veggie Grill Entrée Gift Cards

About Santa Clara County Activists for Animals (SCCAA)
SCCAA was conceived in 2007 through the efforts of volunteers who fought for California Proposition 2, which passed and will regulate cruel factory farm practices in California. Prop. 2 will ensure that all veal calves, breeding pigs, and egg-laying hens will be given enough room to stretch their limbs and be able to turn around. Since their victory, SCCAA members have continued their fight for animals throughout Santa Clara County and the surrounding areas. The all-volunteer run organization has participated in various events to promote better treatment of animals, particularly within the food industry. For more information, please visit
Added to the calendar on Mon, Sep 16, 2013 8:56PM
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