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UID:Indybay-18743354
SEQUENCE:18850292
CREATED:20130917T035600Z
DESCRIPTION:Hope Bohanec, author of the new book The Ultimate Betrayal: Is There Really 
 Happy Meat?, will present a dynamic answer to this question and draw on 
 peer-reviewed research, worker and rescuer testimony, and encounters with 
 the farmed animals themselves. The Ultimate Betrayal explores recent trends 
 in raising and labeling animals processed for food and the misinformation 
 and mislabeling surrounding this new way of farming. This book discusses 
 how language is used to manipulate consumers' perceptions about 
 sustainability, humane treatment, and what is truly healthy. It is now 
 popular to express that your eggs are cage-free and that your meat is 
 organic, but do these labels really provide a viable solution to the 
 ecological, ethical, and health problems associated with raising animals 
 for food? What do the labels really mean? Are alternative animal products 
 truly humane, environmentally friendly, or healthy? With case studies and 
 compelling science, The Ultimate Betrayal offers answers to these critical 
 questions. www.the-ultimate-betrayal.com\n\nHope Bohanec has been active in 
 animal protection and environmental activism for over 20 years and recently 
 published the book The Ultimate Betrayal: Is There Happy Meat? She is a 
 nationally recognized leader and speaker in the animal protection movement, 
 and offered her organizational talents as the Campaigns Director at In 
 Defense of Animals. Hope was the Sonoma County Coordinator for Proposition 
 2 and soon after that victory, she co-founded the Sonoma County based 
 Compassionate Living Outreach. She is also the primary organizer for the 
 annual Conscious Eating Conference at UC Berkeley and is currently working 
 on a vegan themed sci-fi novel.\n\nThis is a FREE EVENT  ***  Free Dessert 
 Bar! \n \nRaffle: Complimentary Veggie Grill Entrée Gift Cards\n\nAbout  
 Santa Clara County Activists for Animals (SCCAA) \nSCCAA was conceived in 
 2007 through the efforts of volunteers who fought for California 
 Proposition 2, which passed and will regulate cruel factory farm practices 
 in California. Prop. 2 will ensure that all veal calves, breeding pigs, and 
 egg-laying hens will be given enough room to stretch their limbs and be 
 able to turn around. Since their victory, SCCAA members have continued 
 their fight for animals throughout Santa Clara County and the surrounding 
 areas. The all-volunteer run organization has participated in various 
 events to promote better treatment of animals, particularly within the food 
 industry. For more information, please visit 
 http://www.activistsforanimals.org/. \n\n 
 https://www.indybay.org/newsitems/2013/09/16/18743354.php
SUMMARY:SCCAA presents: The Ultimate Betrayal: Is There Really Happy Meat?
LOCATION:Sports Basement\n1875 S. Bascom Avenue (in the Pruneyard shopping 
 center)\nCampbell, CA 
URL:https://www.indybay.org/newsitems/2013/09/16/18743354.php
DTSTART:20131007T000000Z
DTEND:20131007T020000Z
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