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Animal Rights Protest in San Francisco
The animal rights activist group Direct Action Everywhere held their May Day of action in downtown San Francisco on Saturday May23rd. The activists traveled from cities in the US, Canada and even Denmark, to once again bring their “It’s Not Food It’s Violence” campaign to the streets of San Francisco.
Approximately 100 activists took their message to a Whole Foods Store in downtown SF, to a food court inside the Westfield shopping center, and to Union Square. This group is trying to create an environment where activists can say anything to protect the animals.
According to their website Direct Action Everywhere or DxE is a "grassroots network of animal rights activists working to challenge speciesism throughout society. We use creative protest to challenge the use of animals for food, clothing, experimentation, and entertainment."
This group has grown and can be found in 70 cities in 17 different countries throughout the world.
Their current campaign, It's Not Food, It's Violence has garnered attention from mainstream media entities such as the New York Times, Mother Jones and CNN. They take their protest inside restaurants, supermarkets and on the streets.
I talked with someone from Denmark who worked in a small dairy farm, and she said the egg farms are akin to extermination camps, and their is nothing humane about their practices.
In 2014 the Federal Bureau of Investigation put animal abuse as a top tier felony because studies have shown that people who kill or hurt other people usually tortured or abused animals prior to their crimes.
The FBI released an official definition of animal cruelty which includes the following information:
“Intentionally, knowingly, or recklessly taking an action that mistreats or kills any animal without just cause, such as torturing, tormenting, mutilation, maiming, poisoning, or abandonment. Included are instances of duty to provide care, e.g., shelter, food, water, care if sick or injured; transporting or confining an animal in a manner likely to cause injury or death; causing an animal to fight with another; inflicting excessive or repeated unnecessary pain or suffering, e.g., uses objects to beat or injure an animal. This definition does not include proper maintenance of animals for show or sport; use of animals for food, lawful hunting, fishing or trapping.”
According to their website Direct Action Everywhere or DxE is a "grassroots network of animal rights activists working to challenge speciesism throughout society. We use creative protest to challenge the use of animals for food, clothing, experimentation, and entertainment."
This group has grown and can be found in 70 cities in 17 different countries throughout the world.
Their current campaign, It's Not Food, It's Violence has garnered attention from mainstream media entities such as the New York Times, Mother Jones and CNN. They take their protest inside restaurants, supermarkets and on the streets.
I talked with someone from Denmark who worked in a small dairy farm, and she said the egg farms are akin to extermination camps, and their is nothing humane about their practices.
In 2014 the Federal Bureau of Investigation put animal abuse as a top tier felony because studies have shown that people who kill or hurt other people usually tortured or abused animals prior to their crimes.
The FBI released an official definition of animal cruelty which includes the following information:
“Intentionally, knowingly, or recklessly taking an action that mistreats or kills any animal without just cause, such as torturing, tormenting, mutilation, maiming, poisoning, or abandonment. Included are instances of duty to provide care, e.g., shelter, food, water, care if sick or injured; transporting or confining an animal in a manner likely to cause injury or death; causing an animal to fight with another; inflicting excessive or repeated unnecessary pain or suffering, e.g., uses objects to beat or injure an animal. This definition does not include proper maintenance of animals for show or sport; use of animals for food, lawful hunting, fishing or trapping.”
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The Path to Liberation - DxE May Day of Action (SF Bay Area)
Saturday, May 23at 11:00am
Jessie Square 736 Mission St, San Francisco, CA 94103
Nearly 100 organizers from around the country will be gathering for the DxE Forum. Join us as we speak strongly for the animals in three consecutive demonstrations!
---
Just two years ago, a handful of Bay Area activists gathered with a common vision: a movement for animal liberation that is not afraid to say what we truly believe:
- That every animal, no matter how small or how weak or how different from us, has the right to be safe, happy and free.
- That the brutal violence against our animal brethren is an atrocity of the highest order.
- And that each of us has the power to make change for this world.
That vision became DxE.
Total Animal Liberation. Direct Action. Storytelling. Community. Dreams.
Two years later, DxE has grown far beyond even our most optimistic dreams. From the Earthlings March that inspired 41 cities and 17 countries (http://directactioneverywhere.com/earthlings-coalition) to the It's not Food, It's Violence campaign that has mobilized hundreds of activists in over 100 cities in 24 countries. (http://directactioneverywhere.com/daysofaction), our network has begun to realize the latent potential in our society -- our love for animals and underdogs, our horror at injustice -- in a powerful network for change.
Join the growing tide of activists who believe that the Path to Liberation is paved with the uncompromising courage to confront violence.
Do you feel the tide changing? We do.
THE CAMPAIGN
DxE’s organizers around the world build empowered networks for animal liberation. Based on the most innovative scholarship on social change, and the recent successes of the animal rights movement in countries around the world, DxE’s model focuses on building the kindling for a true social movement to be set ablaze. We do this by: (1) supporting activists locally in speaking strongly for animals under our organizing principles (http://directactioneverywhere.com/organizing-principles/); and (2) connecting those activists with others worldwide to create empowered networks for change.
Animal rights activists in over 95 cities and 20 countries have united under the banner "It's not Food. It's Violence" since our campaign started in October 2013.
But we need your help to keep up the momentum. Join us this month as we once again demand an end to atrocities against innocent animals.
---
MESSAGE FOR NEW ORGANIZERS
We are actively looking for organizers all over the world and invite all forms of participation. While we offer model action plans, even a simple leafleting outside of an establishment that promotes violence can be an important contribution to this campaign! It's easy to plan an action (http://directactioneverywhere.com/resources), and we will guide you through the process and send you materials, if you have need. Contact us via facebook or at dxe [at] directactioneverywhere.com if you'd like to join.
While, in North America, we focus on Whole Foods and Chipotle -- we encourage protests at other locations where animals are used and killed. Solidarity protests have been held at other fast food chains, grocery stores, department stores ("It's not Beauty. It's Violence."), and countless other establishments that profit off of atrocities against animals.
Our campaign has one and only one message: that every animal (human or non-human) has an equal right to be safe, happy, and free.
---
KEY BLOG POSTS
Why Target Whole Foods
(http://directactioneverywhere.com/theliberationist/2014/12/2/why-whole-foods)
Social Change is a Sticky Staircase. (http://directactioneverywhere.com/theliberationist/2014/3/4/uhxey48r3fix08ghbjmnl37i8phmzp)
Leaving a Mark. (http://directactioneverywhere.com/theliberationist/2013/11/18/leaving-a-mark)
Read the Pinned Post below for more details
---
BACKGROUND
Read more about the "It's Not Food, It's Violence" campaign and strategy. (http://directactioneverywhere.com/theliberationist/2014/12/2/why-whole-foods)
Direct Action Everywhere’s mission is to empower activists to take strong and confident action wherever animals are being denigrated, enslaved, or killed, and create a world where animal liberation is a reality. We use creative nonviolent protest to tell the animals’ story. We are not afraid to push boundaries and even polarize the debate. We integrate the latest technology and most innovative research to most effectively advocate for the liberation of our animal friends. And we use the power of an open and welcoming community to make all of us more inspired and confident activists.
Visit us at http://www.directactioneverywhere.com
https://www.facebook.com/events/1583127741957938/
Saturday, May 23at 11:00am
Jessie Square 736 Mission St, San Francisco, CA 94103
Nearly 100 organizers from around the country will be gathering for the DxE Forum. Join us as we speak strongly for the animals in three consecutive demonstrations!
---
Just two years ago, a handful of Bay Area activists gathered with a common vision: a movement for animal liberation that is not afraid to say what we truly believe:
- That every animal, no matter how small or how weak or how different from us, has the right to be safe, happy and free.
- That the brutal violence against our animal brethren is an atrocity of the highest order.
- And that each of us has the power to make change for this world.
That vision became DxE.
Total Animal Liberation. Direct Action. Storytelling. Community. Dreams.
Two years later, DxE has grown far beyond even our most optimistic dreams. From the Earthlings March that inspired 41 cities and 17 countries (http://directactioneverywhere.com/earthlings-coalition) to the It's not Food, It's Violence campaign that has mobilized hundreds of activists in over 100 cities in 24 countries. (http://directactioneverywhere.com/daysofaction), our network has begun to realize the latent potential in our society -- our love for animals and underdogs, our horror at injustice -- in a powerful network for change.
Join the growing tide of activists who believe that the Path to Liberation is paved with the uncompromising courage to confront violence.
Do you feel the tide changing? We do.
THE CAMPAIGN
DxE’s organizers around the world build empowered networks for animal liberation. Based on the most innovative scholarship on social change, and the recent successes of the animal rights movement in countries around the world, DxE’s model focuses on building the kindling for a true social movement to be set ablaze. We do this by: (1) supporting activists locally in speaking strongly for animals under our organizing principles (http://directactioneverywhere.com/organizing-principles/); and (2) connecting those activists with others worldwide to create empowered networks for change.
Animal rights activists in over 95 cities and 20 countries have united under the banner "It's not Food. It's Violence" since our campaign started in October 2013.
But we need your help to keep up the momentum. Join us this month as we once again demand an end to atrocities against innocent animals.
---
MESSAGE FOR NEW ORGANIZERS
We are actively looking for organizers all over the world and invite all forms of participation. While we offer model action plans, even a simple leafleting outside of an establishment that promotes violence can be an important contribution to this campaign! It's easy to plan an action (http://directactioneverywhere.com/resources), and we will guide you through the process and send you materials, if you have need. Contact us via facebook or at dxe [at] directactioneverywhere.com if you'd like to join.
While, in North America, we focus on Whole Foods and Chipotle -- we encourage protests at other locations where animals are used and killed. Solidarity protests have been held at other fast food chains, grocery stores, department stores ("It's not Beauty. It's Violence."), and countless other establishments that profit off of atrocities against animals.
Our campaign has one and only one message: that every animal (human or non-human) has an equal right to be safe, happy, and free.
---
KEY BLOG POSTS
Why Target Whole Foods
(http://directactioneverywhere.com/theliberationist/2014/12/2/why-whole-foods)
Social Change is a Sticky Staircase. (http://directactioneverywhere.com/theliberationist/2014/3/4/uhxey48r3fix08ghbjmnl37i8phmzp)
Leaving a Mark. (http://directactioneverywhere.com/theliberationist/2013/11/18/leaving-a-mark)
Read the Pinned Post below for more details
---
BACKGROUND
Read more about the "It's Not Food, It's Violence" campaign and strategy. (http://directactioneverywhere.com/theliberationist/2014/12/2/why-whole-foods)
Direct Action Everywhere’s mission is to empower activists to take strong and confident action wherever animals are being denigrated, enslaved, or killed, and create a world where animal liberation is a reality. We use creative nonviolent protest to tell the animals’ story. We are not afraid to push boundaries and even polarize the debate. We integrate the latest technology and most innovative research to most effectively advocate for the liberation of our animal friends. And we use the power of an open and welcoming community to make all of us more inspired and confident activists.
Visit us at http://www.directactioneverywhere.com
https://www.facebook.com/events/1583127741957938/
WHY TARGET WHOLE FOODS?
By Brian Burns
There are many reasons to target Whole Foods, from its horrendous violence towards animals to its incredible growth based on fraud. Here are some big reasons why the company is one the animal rights movement should protest, followed by some questions we are often asked about the campaign.
1. IT’S MASSIVE.
Despite its public image, Whole Foods is the second-largest grocery store in the US valued at $17 billion, more than double that of other industry giants such as Safeway. On top of its gargantuan size, it has announced long-term plans to quadruple its stores while most comparable chains have seen zero to negative growth. But this rapid expansion has come at the cost of countless lives: analysts have reported to us that the company profits from approximately $2.4 billion in meat sales and hundreds of millions of animals killed annually, with the sales accelerating every year.
2. THE COMPANY LIES ABOUT CARING FOR ANIMALS.
Whole Foods says its animals are “Raised with Care” with strict animal welfare standards developed by the Global Animal Partnership (GAP) – for example, laying hens are able to “move around freely, exercise and flap their wings”. What they don’t say is that GAP is almost entirely funded by Whole Foods (almost 95% of its budget coming from the company in recent reports). GAP allows mutilation, including castration of baby pigs and the slicing of hens’ beaks at almost all of its farms.
Worse yet, they are committing not just factual - but also moral - fraud. They are feeding the public the false idea that somehow, you can care for animals and kill them too. And tragically, the public is eating it up.
Whole Foods says “Values Matter” – but more importantly, truth matters. And DxE has concrete evidence of Whole Foods’ fraud with a first-of-its-kind investigation of a “Humane Certified” Whole Foods farm.
3. IT PREYS ON PEOPLE’S CONCERN FOR ANIMALS.
People care about animals, and Whole foods seeks to commodify that care and sell it for profit. In 2012 regulatory filings, Whole Foods categorized these people – their largest customer base – as “Conscionables”, or “customers [who] connect with us on a deeper level because of our shared values.” With its recently announced $20 million PR campaign “Values Matter”, the company explicitly stated that its profits depend on deceiving consumers, particularly the “Conscionables”, with a false image of a progressive company that cares for animals, despite all evidence to the contrary.
Its recent "Values Matter" campaign even contains bizarre and offensive advertisements proclaiming "PICK A CHICKEN, COOK A CHICKEN, KNOW YOUR CHICKEN", and "CHOOSE A FISH, COOK A FISH, SAVE A FISH" - as if, by eating animals killed by Whole Foods, you are actually saving them from death.
4. IT’S INSIDIOUSLY INFLUENCING OUR CULTURE.
The public’s view of our food system is evolving due to growing awareness of factory farming and repeated undercover investigations at the worst-of-the-worst” facilities. But despite the fact that 99% of all animal products come from factory farms, most people believe that most animals are treated humanely, and that the industry is changing for the better. This is no coincidence. Companies like Whole Foods are actively shaping the public’s view of animal agriculture with false marketing. Examples include “Know what Kind of Life your Dinner Lived” and “A Hearty Helping of Animal Compassion with Every Order [of meat]”.
5. IT’S BUYING OUR MOVEMENT.
“By any measure [Whole Foods] is a remarkable company…I’ve known John for many years, and he serves on the board of The Humane Society of the United States. We also serve together on the board of the Global Animal Partnership.”
— Wayne Pacelle, CEO of The Humane Society of the United States
Despite its horrible record of animal abuse, some of the most prominent figures and groups in the movement, including Peter Singer, publicly thanked Whole Foods for its compassion towards animals. Whole Foods CEO John Mackey even sits on the board of the largest animal protection group in the country! This is an invasion of the movement snatchers. And we can't let them succeed. Because if they do, they will have bought out our movement's greatest strengths: our integrity and our soul.
FREQUENTLY ASKED QUESTIONS
ARE YOU CALLING FOR A BOYCOTT OF THE COMPANY?
No. The number of vegans – let alone animal rights activists – is very small in relative to Whole Foods’ enormous customer base, so a purely economic boycott would have little significance. We can amplify our message drastically, however, by taking direct action against the company with public protest – especially against a company as famous as Whole Foods. Boycott if you can, but more importantly, direct your anger at Whole Foods with more than your wallet by joining the It’s Not Food, It’s Violence campaign.
WHAT ABOUT VEGAN OPTIONS?
Keep in mind the stories of Mei and Sephy, both of whom were rescued from dire conditions and horrendous violence at the hands of Whole Foods. Given this company’s track record of animal abuse, it should be a target of the animal rights movement, and they know it. Offering vegan options is a well-documented strategy of quelling animal rights dissent. But we will not be duped by Whole Foods throwing a few vegan items our way.
Moreover, public protest is the best way to encourage Whole Foods to continue offering vegan options. Companies do not act like people – they will do what is best for PR and profits. With a pressure campaign directed against the company’s exploitation of animals, Whole Foods will scramble to do whatever it can to placate the public, including offering more vegan options and even improving its miserable animal welfare standards.
WHAT ABOUT THEIR ANIMAL WELFARE STANDARDS?
Whole Foods’ animal welfare standards are a marketing ploy at best. Despite claiming to protect animals, their “5-Step” animal welfare standards allow severe mutilation of newborn creatures, including castration of baby pigs and slicing of chicks’ beaks, all without painkillers. The “Certified Humane” label often touted at Whole Foods’ meat counter is equally meaningless, giving “cage-free” birds only one square foot of space to move, and allowing the burning of animals’ flesh while still fully conscious.
WHY DO YOU NOT TALK ABOUT VEGANISM?
Direct Action Everywhere strongly endorses veganism as a rejection of speciesism but chooses to frame our advocacy in terms of the rights and lives of animals rather than the dietary convenience of humans. Framing is extremely important when convincing people to change both their thoughts and behavior. And the dietary framing of animal rights has, thus far, failed: despite massive efforts by large organizations at “vegan conversion,” the percentage of vegetarians and vegans in the US has not budged, even a little (according to Gallup, “Vegetarianism in the U.S. remains quite uncommon and a lifestyle that is neither growing nor waning in popularity”). We need the public to think of animal rights as a social justice issue like any other, not a consumer fad.
In addition, it is clear the animal rights movement needs activists, not consumers. In order to change the massive system of animal exploitation, we need mass political action far more powerful than a diffused boycott. The standard vegan narrative, unfortunately, has created a world of isolated vegans who are often afraid to speak up strongly for animal rights. DxE seeks to create the opposite: a global network of tightly connected activists who are able to both inspire each other to act boldly, and to create activists out of ordinary people – setting a wildfire of protest around the world.
WHY PROTEST INSIDE?
The goal of the Truth Matters: It’s Not Food, It’s Violence campaign is to change the public’s idea of meat from food to a product of violence against sensitive creatures. Consequently, we go inside of restaurants and grocery stores, where animals’ bodies are routinely served and eviscerated, since it is in these places that extreme violence against animals is normal. The conflict and backlash that come with challenging these violent norms, contrary to common belief, serves the movement positively by drawing attention to the issue and starting a substantive discussion of animal rights. For more information on going inside, see here: http://directactioneverywhere.com/theliberationist/2014/4/8/why-dxe-brings-the-message-inside
http://directactioneverywhere.com/theliberationist/2014/12/2/why-whole-foods
By Brian Burns
There are many reasons to target Whole Foods, from its horrendous violence towards animals to its incredible growth based on fraud. Here are some big reasons why the company is one the animal rights movement should protest, followed by some questions we are often asked about the campaign.
1. IT’S MASSIVE.
Despite its public image, Whole Foods is the second-largest grocery store in the US valued at $17 billion, more than double that of other industry giants such as Safeway. On top of its gargantuan size, it has announced long-term plans to quadruple its stores while most comparable chains have seen zero to negative growth. But this rapid expansion has come at the cost of countless lives: analysts have reported to us that the company profits from approximately $2.4 billion in meat sales and hundreds of millions of animals killed annually, with the sales accelerating every year.
2. THE COMPANY LIES ABOUT CARING FOR ANIMALS.
Whole Foods says its animals are “Raised with Care” with strict animal welfare standards developed by the Global Animal Partnership (GAP) – for example, laying hens are able to “move around freely, exercise and flap their wings”. What they don’t say is that GAP is almost entirely funded by Whole Foods (almost 95% of its budget coming from the company in recent reports). GAP allows mutilation, including castration of baby pigs and the slicing of hens’ beaks at almost all of its farms.
Worse yet, they are committing not just factual - but also moral - fraud. They are feeding the public the false idea that somehow, you can care for animals and kill them too. And tragically, the public is eating it up.
Whole Foods says “Values Matter” – but more importantly, truth matters. And DxE has concrete evidence of Whole Foods’ fraud with a first-of-its-kind investigation of a “Humane Certified” Whole Foods farm.
3. IT PREYS ON PEOPLE’S CONCERN FOR ANIMALS.
People care about animals, and Whole foods seeks to commodify that care and sell it for profit. In 2012 regulatory filings, Whole Foods categorized these people – their largest customer base – as “Conscionables”, or “customers [who] connect with us on a deeper level because of our shared values.” With its recently announced $20 million PR campaign “Values Matter”, the company explicitly stated that its profits depend on deceiving consumers, particularly the “Conscionables”, with a false image of a progressive company that cares for animals, despite all evidence to the contrary.
Its recent "Values Matter" campaign even contains bizarre and offensive advertisements proclaiming "PICK A CHICKEN, COOK A CHICKEN, KNOW YOUR CHICKEN", and "CHOOSE A FISH, COOK A FISH, SAVE A FISH" - as if, by eating animals killed by Whole Foods, you are actually saving them from death.
4. IT’S INSIDIOUSLY INFLUENCING OUR CULTURE.
The public’s view of our food system is evolving due to growing awareness of factory farming and repeated undercover investigations at the worst-of-the-worst” facilities. But despite the fact that 99% of all animal products come from factory farms, most people believe that most animals are treated humanely, and that the industry is changing for the better. This is no coincidence. Companies like Whole Foods are actively shaping the public’s view of animal agriculture with false marketing. Examples include “Know what Kind of Life your Dinner Lived” and “A Hearty Helping of Animal Compassion with Every Order [of meat]”.
5. IT’S BUYING OUR MOVEMENT.
“By any measure [Whole Foods] is a remarkable company…I’ve known John for many years, and he serves on the board of The Humane Society of the United States. We also serve together on the board of the Global Animal Partnership.”
— Wayne Pacelle, CEO of The Humane Society of the United States
Despite its horrible record of animal abuse, some of the most prominent figures and groups in the movement, including Peter Singer, publicly thanked Whole Foods for its compassion towards animals. Whole Foods CEO John Mackey even sits on the board of the largest animal protection group in the country! This is an invasion of the movement snatchers. And we can't let them succeed. Because if they do, they will have bought out our movement's greatest strengths: our integrity and our soul.
FREQUENTLY ASKED QUESTIONS
ARE YOU CALLING FOR A BOYCOTT OF THE COMPANY?
No. The number of vegans – let alone animal rights activists – is very small in relative to Whole Foods’ enormous customer base, so a purely economic boycott would have little significance. We can amplify our message drastically, however, by taking direct action against the company with public protest – especially against a company as famous as Whole Foods. Boycott if you can, but more importantly, direct your anger at Whole Foods with more than your wallet by joining the It’s Not Food, It’s Violence campaign.
WHAT ABOUT VEGAN OPTIONS?
Keep in mind the stories of Mei and Sephy, both of whom were rescued from dire conditions and horrendous violence at the hands of Whole Foods. Given this company’s track record of animal abuse, it should be a target of the animal rights movement, and they know it. Offering vegan options is a well-documented strategy of quelling animal rights dissent. But we will not be duped by Whole Foods throwing a few vegan items our way.
Moreover, public protest is the best way to encourage Whole Foods to continue offering vegan options. Companies do not act like people – they will do what is best for PR and profits. With a pressure campaign directed against the company’s exploitation of animals, Whole Foods will scramble to do whatever it can to placate the public, including offering more vegan options and even improving its miserable animal welfare standards.
WHAT ABOUT THEIR ANIMAL WELFARE STANDARDS?
Whole Foods’ animal welfare standards are a marketing ploy at best. Despite claiming to protect animals, their “5-Step” animal welfare standards allow severe mutilation of newborn creatures, including castration of baby pigs and slicing of chicks’ beaks, all without painkillers. The “Certified Humane” label often touted at Whole Foods’ meat counter is equally meaningless, giving “cage-free” birds only one square foot of space to move, and allowing the burning of animals’ flesh while still fully conscious.
WHY DO YOU NOT TALK ABOUT VEGANISM?
Direct Action Everywhere strongly endorses veganism as a rejection of speciesism but chooses to frame our advocacy in terms of the rights and lives of animals rather than the dietary convenience of humans. Framing is extremely important when convincing people to change both their thoughts and behavior. And the dietary framing of animal rights has, thus far, failed: despite massive efforts by large organizations at “vegan conversion,” the percentage of vegetarians and vegans in the US has not budged, even a little (according to Gallup, “Vegetarianism in the U.S. remains quite uncommon and a lifestyle that is neither growing nor waning in popularity”). We need the public to think of animal rights as a social justice issue like any other, not a consumer fad.
In addition, it is clear the animal rights movement needs activists, not consumers. In order to change the massive system of animal exploitation, we need mass political action far more powerful than a diffused boycott. The standard vegan narrative, unfortunately, has created a world of isolated vegans who are often afraid to speak up strongly for animal rights. DxE seeks to create the opposite: a global network of tightly connected activists who are able to both inspire each other to act boldly, and to create activists out of ordinary people – setting a wildfire of protest around the world.
WHY PROTEST INSIDE?
The goal of the Truth Matters: It’s Not Food, It’s Violence campaign is to change the public’s idea of meat from food to a product of violence against sensitive creatures. Consequently, we go inside of restaurants and grocery stores, where animals’ bodies are routinely served and eviscerated, since it is in these places that extreme violence against animals is normal. The conflict and backlash that come with challenging these violent norms, contrary to common belief, serves the movement positively by drawing attention to the issue and starting a substantive discussion of animal rights. For more information on going inside, see here: http://directactioneverywhere.com/theliberationist/2014/4/8/why-dxe-brings-the-message-inside
http://directactioneverywhere.com/theliberationist/2014/12/2/why-whole-foods
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