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View other events for the week of 12/ 7/2014
DxE December Day of Action - Until Every Animal is Free
Date Sunday December 07
Time 11:00 AM - 1:00 PM
Location Details
TBD (email dxe [at] for more details)
Event Type Protest
Organizer/AuthorPriya Sawhney
(Campaign video:

At Direct Action Everywhere, we have one -- and only one -- mission: to take nonviolent direct action until every animal is safe, happy, and free.

On the weekend of December 7, 2014, activists across the world will head to places where animal bodies are being mutilated, sold, and consumed and put that mission into action.

This will be our biggest and most important day of action yet!

Stay tuned for more details.


Note that there will be two phases to the demonstration. The first phase will involve street theater. The second phase will be a "normal" demonstration outside a place of violence.

For the first phase, we thought we'd memorialize the first action of DxE, as well as visually showcase the intense confinement of even so-called free-range farms, in a provocative action. The main prop you will need is an animal pen, which you can buy from Amazon here ( We'll put up a rehearsal video, however, next week. Here is a rough script.



Activists secretly enter a place of violence. Activists suddenly step forward one-by-one, in front of the space where animal bodies lie, and deliver a poem.

"In darkness, they cried.
In torment, they died.
Now bloodied, their bodies lie.
But together we fight.
To ensure that their light.
Is honored, as was their right."

Together, they then say:

"It's not food. It's violence!"

The remaining activists then set up two pens on each side of the demonstration to represent the intense confinement in even so-called humane farms. Activists will enclose themselves within the pen very tightly, shoulder to shoulder, so that there is no room to move at all. They will hold banners or signs with animal images (to be sent shortly) while other activists gather around them with signs that say "It's not Food. It's Violence." and "Until Every Animal is Free."

A number of activists will speak from within the pens.

"She was placed in a cage of flesh."
"She never stepped outside, or saw the sky."
"She was destined to die."
"She is the face of humane farming."
"And she is now safe and happy."
"We will fight for her until every animal is free."

One activist delivers a short speakout. Then suddenly, everyone vanishes. (Alternatively, march out of the store.)

Afterwards, activists will continue the demonstration outside.




DxE’s organizers around the world build empowered networks for animal liberation. Based on the most innovative scholarship on social change, and the recent astounding successes of the animal rights movement in countries around the world, DxE’s model focuses on gathering the kindling for a true social movement to be set ablaze. We do this by: (1) supporting activists locally in speaking strongly for animals under our organizing principles (; and (2) connecting those activists with others worldwide to create empowered networks for change.

Animal rights activists in 67 cities and 17 countries have united under the banner "It's not Food. It's Violence" since our campaign started in October 2013. We have received media coverage in multiple cities. And the primary focus of our campaign in the United States -- Chipotle Mexican Grill -- has stumbled in the face of our demonstrations. See here ( and here (

But we need your help -- whether at Chipotle or another place of violence -- to keep up the momentum. Join us this month as we once again demand an end to atrocities against innocent animals.



We are actively looking for organizers all over the world and invite all forms of participation. While we offer model action plans, even a simple leafleting outside of an establishment that promotes violence can be an important contribution to this campaign! It's easy to plan an action (, and we will guide you through the process and send you materials, if you have need. Contact us via facebook or at dxe [at] if you'd like to join.

While, in the US, many activists focus on Chipotle -- perhaps the fastest growing, and most deceptive, animal killer in the world -- we encourage protests at other locations where animals are used and killed. Solidarity protests have been held at other fast food chains, grocery stores, department stores ("It's not Beauty. It's Violence."), and countless other establishments that profit off of atrocities against animals.

Our campaign has one and only one message: that every animal (human or non-human) has an equal right to be safe, happy, and free.



Social Change is a Sticky Staircase. (

The Soul of the Animal Rights Movement is Up for Grabs (

Leaving a Mark. (

Read the Pinned Post below for more details


Read more about the "It's Not Food, It's Violence" campaign and strategy. (

Direct Action Everywhere’s mission is to empower activists to take strong and confident action wherever animals are being denigrated, enslaved, or killed, and create a world where animal liberation is a reality. We use creative nonviolent protest to tell the animals’ story. We are not afraid to push boundaries and even polarize the debate. We integrate the latest technology and most innovative research to most effectively advocate for the liberation of our animal friends. And we use the power of an open and welcoming community to make all of us more inspired and confident activists.

In 2013, we executed an international march with the Earthlings Coalition, which rallied thousands of activists in 41 cities in 17 countries around the world (

Visit us at
Added to the calendar on Wednesday Nov 19th, 2014 10:39 AM
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