Rising Tide SF is excited to host Rising Tide co-founder, environmental campaigner and renowned author George Marshall for a book event to talk about his new book "Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change" at 518 Valencia on September 13th at 6:30pm.
WHAT: Book Event with Rising Tide Co-Founder George Marshall; "Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change"
WHERE: 518 Valencia, San Francisco, CA
WHEN: Saturday, Sept. 13 at 6:30pm
DONATIONS: $5-15 sliding scale, no one turned away for lack of funds.
This event is a Rising Tide production.
About the book:
Why, even with overwhelming scientific evidence, do most people still not feel or accept the full threat of climate change - or even talk about it?
What is this psychological mechanism that allows us to know something is true but act as if it is not? In this groundbreaking and engaging look at one of the most important issues facing us today, George Marshall, world renowned for his work on the psychology of climate change denial, shows that even when we accept that climate change is a dire problem, our human brains are wired to ignore it—and argues that we can overcome this.
With engaging stories and drawing on years of his own research, Marshall confirms that humans are wired to respond strongest to threats that are visible, immediate, have historical precedent, have direct personal impact, and are caused by an “enemy.” Climate change is none of these—it’s invisible, unprecedented, drawn out, impacts us indirectly, and is caused by us. Taking the reader deep into our evolutionary origins, Marshall argues that once we understand what excites, threatens, and motivates us, we can rethink and reimagine climate change. In the end, his book is both about climate change and about the qualities that make us human: our limitations, our strengths, and how we can grow as we deal with the greatest challenge we have ever faced.
Added to the calendar on Wednesday Sep 3rd, 2014 10:38 AM