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UID:Indybay-18761092
SEQUENCE:18876790
CREATED:20140903T173800Z
DESCRIPTION:Rising Tide SF is excited to host Rising Tide co-founder, environmental 
 campaigner and renowned author George Marshall for a book event to talk 
 about his new book "Don't Even Think About It: Why Our Brains Are Wired to 
 Ignore Climate Change" at 518 Valencia on September 13th at 
 6:30pm.\n\nWHAT: Book Event with Rising Tide Co-Founder George Marshall; 
 "Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate 
 Change"\nWHERE: 518 Valencia, San Francisco, CA\nWHEN: Saturday, Sept. 13 
 at 6:30pm\nDONATIONS: $5-15 sliding scale, no one turned away for lack of 
 funds.\n\nThis event is a Rising Tide production.\n\nAbout the book:\nWhy, 
 even with overwhelming scientific evidence, do most people still not feel 
 or accept the full threat of climate change - or even talk about 
 it?\n\nWhat is this psychological mechanism that allows us to know 
 something is true but act as if it is not? In this groundbreaking and 
 engaging look at one of the most important issues facing us today, George 
 Marshall, world renowned for his work on the psychology of climate change 
 denial, shows that even when we accept that climate change is a dire 
 problem, our human brains are wired to ignore it—and argues that we can 
 overcome this.\n\nWith engaging stories and drawing on years of his own 
 research, Marshall confirms that humans are wired to respond strongest to 
 threats that are visible, immediate, have historical precedent, have direct 
 personal impact, and are caused by an “enemy.” Climate change is none 
 of these—it’s invisible, unprecedented, drawn out, impacts us 
 indirectly, and is caused by us. Taking the reader deep into our 
 evolutionary origins, Marshall argues that once we understand what excites, 
 threatens, and motivates us, we can rethink and reimagine climate change. 
 In the end, his book is both about climate change and about the qualities 
 that make us human: our limitations, our strengths, and how we can grow as 
 we deal with the greatest challenge we have ever faced.\n 
 https://www.indybay.org/newsitems/2014/09/03/18761092.php
SUMMARY:Don't Even Think About It: Book Event with Author & Rising Tide Co-Founder George Marshall
LOCATION:518 Valencia, San Francisco, CA (at 16th and Valencia, 2 blocks from 16th 
 St & Mission BART)
URL:https://www.indybay.org/newsitems/2014/09/03/18761092.php
DTSTART:20140914T013000Z
DTEND:20140914T033000Z
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