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View other events for the week of 8/18/2011
The Red Flags of Greenwashing: A Regenerating Solutions Salon
Date Thursday August 18
Time 7:00 PM - 9:00 PM
Location Details
Ecology Center, 2530 San Pablo Ave, near Dwight Way, Berkeley
Event Type Speaker
Organizer/Authorbeck Cowles
You've seen them on billboards, tv commercials, newspaper and internet ads: businesses claiming virtue by appearing to lighten their environmental impact. "Going green" is trendy but how can you discern genuine sustainable action from PR pranks? How can you tell which companies are walking the talk and which are just trying to cash in by using the term "green"? Join Ali Geering-Kline of the Center for Environmental Health and Jennifer Kaplan, author of "Greening Your Small Business", as they help us fine tune our greenwashing radars, guiding us on how to identify companies guilty of cultivating a green image simply to expand their markets or power. They'll tell us what red flags to look for, why we should care, and what we can do to call greenwashers out. Ali Geering-Kline is responsible for engaging the public in CEH campaigns and conducting outreach to supporters and community members through online platforms about environmental health issues. She also writes for and coordinates CEH's online action center, Generation Green. Jennifer Kaplan, the author of "Greening Your Small Business", brings almost two decades of corporate marketing experience, working with a wide range of companies. She is a Senior Adviser to the Center for Small Business and the Environment (CSBE) and a regular contributor to several blogs including Ecopreneurist.com and EatDrinkBetter.com.

Info: 510-548-2220 x240, debra [at] ecologycenter.org
greenwashing.pdf_600_.jpg
Added to the calendar on Thursday Aug 4th, 2011 11:29 AM
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