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UID:Indybay-18686893
SEQUENCE:18771054
CREATED:20110804T182900Z
DESCRIPTION:You've seen them on billboards, tv commercials, newspaper and internet ads: 
 businesses claiming virtue by appearing to lighten their environmental 
 impact. "Going green" is trendy but how can you discern genuine sustainable 
 action from PR pranks? How can you tell which companies are walking the 
 talk and which are just trying to cash in by using the term "green"? Join 
 Ali Geering-Kline of the Center for Environmental Health and Jennifer 
 Kaplan, author of "Greening Your Small Business", as they help us fine tune 
 our greenwashing radars, guiding us on how to identify companies guilty of 
 cultivating a green image simply to expand their markets or power. They'll 
 tell us what red flags to look for, why we should care, and what we can do 
 to call greenwashers out. Ali Geering-Kline is responsible for engaging the 
 public in CEH campaigns and conducting outreach to supporters and community 
 members through online platforms about environmental health issues. She 
 also writes for and coordinates CEH's online action center, Generation 
 Green. Jennifer Kaplan, the author of "Greening Your Small Business", 
 brings almost two decades of corporate marketing experience, working with a 
 wide range of companies. She is a Senior Adviser to the Center for Small 
 Business and the Environment (CSBE) and a regular contributor to several 
 blogs including Ecopreneurist.com and 
 EatDrinkBetter.com.\n\nInfo:	510-548-2220 x240, debra@ecologycenter.org\n 
 https://www.indybay.org/newsitems/2011/08/04/18686893.php
SUMMARY:The Red Flags of Greenwashing: A Regenerating Solutions Salon
LOCATION:Ecology Center, 2530 San Pablo Ave, near Dwight Way, Berkeley
URL:https://www.indybay.org/newsitems/2011/08/04/18686893.php
DTSTART:20110819T020000Z
DTEND:20110819T040000Z
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