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Radio in the Age of the Internet
by Madeleine Fisher-Wright and Samuel Hanson
Wednesday Dec 12th, 2018 1:08 PM
Is there hope for the radio industry in today's connected world?
Most traditional forms of media have adapted to the expectations of the internet age’s consumer by putting their content online and making it both appealing enough to capture the consumer’s attention and easy to access. There is one traditional form of media, however, that has had a more difficult time adjusting: radio.

Services like Spotify, Pandora, Apple Music, and Audible have provided consumers with an alternative to radio that more closely resembles their individual interests. Now, without bringing anything other than our phones, we have access to nearly endless amounts of entertainment that can be synced to our cars’ speakers.

Not only do we have access to other forms of entertainment than radio in our cars now, we have agency over what plays. With complete agency over the media they consume, many people have abandoned radio in favor of entertainment that they can curate themselves. More specifically those of younger generations are perpetuating this trend potentially resulting in radio losing relevance forever.

So what can radio stations do to maintain relevance? They must offer content that consumers can’t find anywhere else. Radio can only survive by finding and embracing what sets it apart from other forms of media.

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