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Keep New Leaf Market Organic!
Community members in Santa Cruz have created a petition calling on New Leaf Market to remain a health food store, and stop experimenting on their customers by selling conventional food. Sign the petition to keep New Leaf Market organic: https://www.change.org/p/new-seasons-ceo-wendy-collie-keep-new-leaf-organic
Full text of the petition:
In January of 2018, New Leaf overhauled the products in their Westside store to include conventional foods such as Karo syrup, C&H sugar, and Cheerios as required by their parent company, New Seasons.
New Seasons openly states that they are not a health food market chain and sell both conventional and organic foods, like Safeway. They are now beginning to experiment with mixing in conventional foods at New Leaf. As a small chain, they are responsive to strong customer reactions to products, so your voice can make a big difference quickly!
Sign this petition to keep New Leaf a health food store, not a mixed conventional-organic supermarket!
In our county, there is a Safeway within a few blocks of each New Leaf, not to mention Trader Joes, Shopper's Corner, Nob Hill, and Costco, all already offering the same conventional-organic mix of foods New Seasons is proposing. We don't need another Safeway.
Our dollars have grown small health food manufacturers - many are now big enough to be able to fill orders for behemoths like Costco. But all these manufacturers had to begin with health food stores first. Health food stores are nurseries for the foods we want to see more of!
When New Seasons purchased New Leaf, New Season's CEO Wendy Collie made this statement:
"At this point and time [New Leaf's] brand and concept is very well received and loved in northern California," Collie said. "There's no reason for us to change that. Over time, we'll continue to look at what the customers want."
Sign this petition to let Wendy Collie know WE WANT HEALTH FOODS AND MORE OF THEM, THE MORE AFFORDABLE THE BETTER!
I'm asking New Seasons to commit outright to the health food model for their New Leaf stores. I will be sending this petition directly to the CEO, so please feel free to add your view points to the comments when you sign!
I'm a local mom who committed to organics when pediatricians instructed me to make sure the first foods my children ate were organics, sparking a lot of research and learning on my part. I buy health foods whenever I can, and dream of them costing the same amount as conventional foods. Thank you for joining me in asking New Leaf to uphold their health food commitment!
-Hamsa Merlet
NOTE: The Felton and Boulder Creek New Leaf stores ARE NOT part of New Seasons, so keep shopping at and supporting these two stores! All other New Leaf stores belong to New Seasons, although not all have transitioned to the New Seasons business model yet.
(Quote source: http://www.oregonlive.com/business/index.ssf/2013/11/new_seasons_market_buys_califo.html
---------Worked up about this? Want to do more?---------
* You can call the New Seasons corporate office to leave a message about your opinion; push '5' in the phone tree to get right to the voicemail: (503) 292-1987
* You can call the New Leaf central office at (831) 466-9060
* You can let your local New Leaf managers and checkers know how you feel!
* If you're looking to take your shopping money elsewhere, consider Staff of Life, which is a totally local independent store, and Farmer's Markets!
Sign the petition to keep New Leaf Market organic:
https://www.change.org/p/new-seasons-ceo-wendy-collie-keep-new-leaf-organic
In January of 2018, New Leaf overhauled the products in their Westside store to include conventional foods such as Karo syrup, C&H sugar, and Cheerios as required by their parent company, New Seasons.
New Seasons openly states that they are not a health food market chain and sell both conventional and organic foods, like Safeway. They are now beginning to experiment with mixing in conventional foods at New Leaf. As a small chain, they are responsive to strong customer reactions to products, so your voice can make a big difference quickly!
Sign this petition to keep New Leaf a health food store, not a mixed conventional-organic supermarket!
In our county, there is a Safeway within a few blocks of each New Leaf, not to mention Trader Joes, Shopper's Corner, Nob Hill, and Costco, all already offering the same conventional-organic mix of foods New Seasons is proposing. We don't need another Safeway.
Our dollars have grown small health food manufacturers - many are now big enough to be able to fill orders for behemoths like Costco. But all these manufacturers had to begin with health food stores first. Health food stores are nurseries for the foods we want to see more of!
When New Seasons purchased New Leaf, New Season's CEO Wendy Collie made this statement:
"At this point and time [New Leaf's] brand and concept is very well received and loved in northern California," Collie said. "There's no reason for us to change that. Over time, we'll continue to look at what the customers want."
Sign this petition to let Wendy Collie know WE WANT HEALTH FOODS AND MORE OF THEM, THE MORE AFFORDABLE THE BETTER!
I'm asking New Seasons to commit outright to the health food model for their New Leaf stores. I will be sending this petition directly to the CEO, so please feel free to add your view points to the comments when you sign!
I'm a local mom who committed to organics when pediatricians instructed me to make sure the first foods my children ate were organics, sparking a lot of research and learning on my part. I buy health foods whenever I can, and dream of them costing the same amount as conventional foods. Thank you for joining me in asking New Leaf to uphold their health food commitment!
-Hamsa Merlet
NOTE: The Felton and Boulder Creek New Leaf stores ARE NOT part of New Seasons, so keep shopping at and supporting these two stores! All other New Leaf stores belong to New Seasons, although not all have transitioned to the New Seasons business model yet.
(Quote source: http://www.oregonlive.com/business/index.ssf/2013/11/new_seasons_market_buys_califo.html
---------Worked up about this? Want to do more?---------
* You can call the New Seasons corporate office to leave a message about your opinion; push '5' in the phone tree to get right to the voicemail: (503) 292-1987
* You can call the New Leaf central office at (831) 466-9060
* You can let your local New Leaf managers and checkers know how you feel!
* If you're looking to take your shopping money elsewhere, consider Staff of Life, which is a totally local independent store, and Farmer's Markets!
Sign the petition to keep New Leaf Market organic:
https://www.change.org/p/new-seasons-ceo-wendy-collie-keep-new-leaf-organic
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