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|Dr. Robert Lustig: The Hacking of the American Mind|
|Date||Tuesday January 09|
|Time||5:30 PM - 7:00 PM|
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|San Francisco Main Library, Civic Center, 100 Larkin St., Koret Auditorium, San Francisco CA 94102|
What’s the difference between pleasure and happiness? How does dopamine and serotonin affect your brain? Dr. Lustig will talk about his new book, The hacking of the American mind : the science behind the corporate takeover of our bodies and brains. It's about how industry uses the science of neuromarketing to manipulate everything from what you eat to how you spend your time.
Book sales and signing follows the program.