Video from our April Day of Action. (http://youtu.be/-xfZgCuUKQ0
“I love all animals the same, so I want to use both of them."
- Chipotle Chief Chef Nate Appleman, on a chicken/pig concoction at last year’s Cultivate event
"There's no two sexier words in the English language than bacon fat."
- Cultivate Chef Graham Elliot
Chipotle and other corporations say they can "cultivate a better world" by killing and using animals. (http://youtu.be/EI9JRokkF28
) And Time Magazine says their animal killing machine is "totally unstoppable."
We're out to prove them wrong. There is nothing humane about slaughter. There's nothing happy about meat. And there's nothing Chipotle and other animal killing corporations are cultivating... except violence.
This month, Chipotle takes to the world with its famous Cultivate Festival -- a nationwide celebration of violence against animals. Thousands of people across the country will hear about how they can kill and eat animals with a smile, as Chefs like Appleman and Elliot prepare "delicious" corpses for participants to consume.
But DxE activists will hit the streets with a different message: It's not Food. It's Violence.
Animal rights activists in 41 cities and 12 countries -- most recently, Chennai, India and Istanbul, Turkey -- have united under the banner "It's not Food. It's Violence" since our campaign started in October 2013. We have received media coverage in multiple cities. And the focus of our campaign in the United States -- Chipotle Mexican Grill -- has seen its 1000% stock growth slow to almost zero (http://directactioneverywhere.com/theliberationist/2014/4/18/1-billion-reasons-to-protest-but-all-we-need-is-one
), and closed down its largest SF location in response to our protest last month (http://directactioneverywhere.com/theliberationist/2014/3/29/san-francisco-chipotle-closes-in-face-of-animal-rights-protests
But we need your help -- whether at Chipotle or another place of violence -- to keep up the momentum. Join us this month as we once again demand an end to atrocities against innocent animals.
SAN FRANCISCO - EARLY DEMO (https://www.facebook.com/events/1454049158171015/
MODEL ACTION PLAN
To be announced.
MESSAGE FOR NEW ORGANIZERS
We are actively looking for organizers all over the world and invite all forms of participation. While we offer model action plans, even a simple leafleting outside of an establishment that promotes violence can be an important contribution to this campaign! It's easy to plan an action, and we will guide you through the process and send you materials, if you have need. Contact us via facebook or at dxe [at] directactioneverywhere.com
if you'd like to join.
While, in the US, many activists focus on Chipotle -- perhaps the fastest growing, and most deceptive, animal killer in the world -- we encourage protests at other locations where animals are used and killed. Solidarity protests have been held at other fast food chains, grocery stores, department stores ("It's not Beauty. It's Violence."), and countless other establishments that profit off of atrocities against animals.
Our campaign has one and only one message: that every animal (human or non-human) has an equal right to be safe, happy, and free.
LOS ANGELES: https://www.facebook.com/events/318942361593558/
NEW YORK CITY: https://www.facebook.com/events/297346967100158/
WHY CHIPOTLE? (http://goo.gl/K9KgMT
) (Please use this talk and the slides freely. We encourage folks to give similar presentations.)
KEY BLOG POSTS
Chipotle's Seven Deadly Sins. (http://goo.gl/pTxdWM
Social Change is a Sticky Staircase. (http://goo.gl/iIxKXX
The Soul of the Animal Rights Movement is Up for Grabs (http://goo.gl/jBvDMJ
Leaving a Mark. (http://goo.gl/HtiQhc
A Jolt to the System. (http://goo.gl/xKDGNg
Read the Pinned Post below for more details
Read more about the "It's Not Food, It's Violence" campaign and strategy. (http://goo.gl/MtGe3j
Direct Action Everywhere’s mission is to empower activists to take strong and confident action wherever animals are being denigrated, enslaved, or killed, and create a world where animal liberation is a reality. We use creative nonviolent protest to tell the animals’ story. We are not afraid to push boundaries and even polarize the debate. We integrate the latest technology and most innovative research to most effectively advocate for the liberation of our animal friends. And we use the power of an open and welcoming community to make all of us more inspired and confident activists.
In 2013, we executed an international march with the Earthlings Coalition, which rallied thousands of activists in 41 cities in 17 countries around the world (http://goo.gl/soJEFf
Visit us at http://www.directactioneverywhere.com