Product fitness 80 Exhibition

What would happen if we used 20% less materials and energy to make products?
After the March 11, 2011 earthquake and tsunami, and the subsequent nuclear disaster in Japan, those impacts are forcing people to reconsider lifestyles dependent on the excess consumption of resources. Acting in unison with people thinking about their new styles of life, from August 24 to August 30, MUJI will present Product fitness 80, an exhibition at SOMArts in San Francisco that calls for a reconsideration of the way in which MUJI addresses product design and product “fitness”.The figure 80 reflects on what would happen if we were to make all products using just 80% of the materials and energy that we have been using to date.MUJI constantly exercises self-restraint in the design and manufacture of its products, asking itself “is this necessary?” or “is this going too far?”Product fitness 80 reflects MUJI’s belief that a little restraint will change our life and the world.

24th-30th August 2012
SOMArts Cultural Center
934 Brannan St., San Francisco, CA 94103
Hour: 10am-6pm / Sat 11am-5pm / Sun 10am-4pm
Last day hour: 8/30(Thu) 10am-3pm
Free Admission

Special Events

Saturday, August 25 – Talk Show

KATE STOHR
2:00pm / Free Admission

Kate Stohr is the co-founder and Managing Director of Architecture for Humanity. She has been instrumental in coordinating design services and raising more than $15 million in capital for design-centered community development. In her role at Architecture for Humanity, she has led a number of the organization’s community development and reconstruction programs including: Football for Hope, Hurricane Katrina Reconstruction Programs, 2010 Haiti Earthquake Reconstruction, Open Architecture Network, and the acquisition of Worldchanging.