Hopenhagen: Public Support for A Climate Deal in Copenhagen

Adam Werbach, CEO, Saatchi & Saatchi S
Seth Farbman, Managing Director, Ogilvy & Mather
Jon Krosnick, Professor of Communication and Political Science, Stanford University
Greg Dalton, Founder, Climate One
Rajendra Pachauri, Chair, Intergovernmental Panel on Climate Change (via recorded video message).

What do people around the world think about the threat of climate change and the promise of a new clean economy? Are they informed about the international negotiations in Copenhagen? If clean energy doesn't become a kitchen table issue, will the negotiations succeed? Some of the world's biggest advertising companies are putting aside their rivalries to collaborate on a new global campaign - Hopenhagen - about the hope of a green and prosperous future. Will they have any impact? How can they reach people outside the "environmental elite?" Experts discuss what's at stake.