Have you ever wondered why Progressives have never seemed to gain ground the past thirty years? In The Political Mind: "Why You Can’t Understand 21st-Century American Politics with an 18th-Century Brain," UC Berkeley's Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics George Lakoff argues that a majority of citizens might be voting against their own interests because people do not think about politics with a logician’s rationality, but use a deeper, unconscious rationality of values, metaphors, frames, and emotions.

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