Cameras Get Rolling For Pro-Planet Dialog

In an effort to get the nation acting on earth-inspired ideas, JuntoVenture, a non-profit environmental organization, is hosting a multi-media challenge entitled “The Think Green, Live Green Challenge.” JuntoVenture created the interactive challenge to build a community of dialog about the challenges of eco-friendly living. Fun and simple questions about eco-friendly living have been posted on their website at http://www.juntoventure.org. Participants are encouraged to submit their responses using a digital homemade video to win exciting prizes. The video submission deadline is February 28, 2007.

Prizes include cutting-edge eco-gadgets and thousands of dollars worth of sustainable products. The top entries will also have an opportunity to be featured in an upcoming interactive video series produced by JuntoVenture.

The challenge is geared towards building a community-based discussion about “going green.” The challenge will kickoff a series of JuntoVenture projects aimed at providing a simple model for how to live a more eco-friendly life. The non-profit’s main goal is to provide the knowledge to make better environmental choices, give feedback to businesses, present the future emerging market, and facilitate collaboration on eco-friendly projects.

“Many people tell me they want to be more eco-friendly, but that it’s inconvenient and not practical…well, we are creating an easy model to help” says JJ Yoshihara, founder of JuntoVenture, a non-profit organization who is dedicated to educating people about environmental sustainability. “Making the most eco-conscious choices from conflicting information and lack of local resources is difficult. We aim to correct that.”

JuntoVenture is working with TreeHugger.com, MatadorTravel.com, and GreenOptions.com to help promote the challenge. Sponsors include Sierra Designs, Timberland, Pacific Outdoors, Buck Knives, Burt’s Bees, Mountainsmith, Mission Playground, and Lonely Planet, who are offering prizes to encourage people to submit their videos and questions. The challenge has already attracted the attention of celebrities who have declared their intention to submit videos to the challenge. To find out more, visit http://www.juntoventure.org.

JuntoVenture is a non-profit organization based in San Jose, California that uses digital media to inspire, educate, and empower people to live a more sustainable lifestyle. Sponsorships and tax-deductible donations for JuntoVenture projects are appreciated. http://www.juntoventure.org