Teen Rape Spells Marketability!!!!

Timbuk2 (c) the San Francisco messenger bag retail manufacturer has recently chosen to publish an ad campaign which portrays "stolen virginity" as a humorous, familiarized, and anecdotal phenomena, likened to the special edition limited release of their new product line.

Does this mean that Timbuk2's marketing research shows that N. American young professionals, hipsters, bicyclists, rape victims, and humorously-inevitable rapists will better access the special edition product, or be more likely to find the product useful?

If you have questions or concerns for Timbuk please email them at pr@timbuk2.com and CustomerService@timbuk2.com.

Also, I would encourage you to repost this on your blog or other media outlets you have access to.



http://people.tribe.net/jenni/blog/dad552c0-67e1-42b9-887a-a2ac71ded4f1

http://www.nowpublic.com/timbuk2_bags_launches_humorous_teen_rape_ad_campaign#comment

Also, an email excerpt from timbuk to someone posting from the first link.

Thanks for contacting Timbuk2. We really appreciate your feedback, and to be honest, we here in customer service agree with you completely. We pulled for changes ranging from scrapping the whole campaign to softening the copy to something like... "just like that guy who never called... "
Sadly we were overruled. The powers that be didn't think it packed the same punch (a good thing we thought!) or was as funny. We have passed your feedback on to our Marketing Team and CEO. We certainly did not mean any malice or ill will, but we do see your point and understand how our campy, irreverent voiced email could be offensive and for that we are truly sorry.