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Victory! POM Wonderful to stop testing on animals
Activists have been after POM to stop needless animal testing for some time. POM simply used the testing to try to help bolster their hyperbolic marketing claims regarding pomegranate juice. But the heat was turned up lately, and after a recent hoax tampering by the Animal Liberation Front in December led to some East Coast stores such as Wild Oats to temporarily pull POM from their shelves, the resignation of POMs VP, certain eateries quitting POM due to the animal issue, and then Whole Foods planning to discontinue distribution being the final straw, POM Wonderful has relented and decided to stop testing on animals. This was a relatively quick and easy victory for those who care about animals! Let's hope POM follows thru and does not farm the torture of animals out to other firms.
http://www.indybay.org/newsitems/2006/12/20/18339121.php
http://www.indybay.org/newsitems/2007/01/04/18343881.php
http://www.indybay.org/newsitems/2007/01/10/18345620.php
http://www.indybay.org/newsitems/2007/01/16/18347665.php
http://www.indybay.org/newsitems/2006/12/20/18339121.php
http://www.indybay.org/newsitems/2007/01/04/18343881.php
http://www.indybay.org/newsitems/2007/01/10/18345620.php
http://www.indybay.org/newsitems/2007/01/16/18347665.php
Pomegranate juice maker says halts animal testing
Wed Jan 17, 2007 8:22pm ET138
NEW YORK, Jan 17 (Reuters) - Pomegranate juice maker POM Wonderful, which became a target of animal rights activists because of research the company did into its juice's medical benefits, said on Wednesday it has stopped testing on animals.
"POM Wonderful pomegranate juice has ceased all animal testing and we have no plans to do so in the future," Lynda and Stewart Resnick, owners of POM parent company Roll International, wrote to all POM retailers by e-mail or post on Wednesday.
Whole Foods Market Inc. (WFMI.O: Quote, Profile , Research), the largest natural and organic grocery chain, said it had decided to stop selling POM Wonderful pomegranate juice and associated tea blends by April 1 if POM continued to fund studies that might include animal testing.
Whole Foods was not immediately available to comment on the POM letter and decision.
But also on Wednesday, People for the Ethical Treatment of Animals told Reuters it would not call off a boycott of POM drinks until it had an assurance that the Resnicks would not shift the animal testing to another entity they control.
Asked about such a possibility, a spokesman for POM directed Reuters to the letter, in which the company stated it will not sign a PETA petition saying POM has stopped funding animal research because the company will not be "bullied or extorted."
read more:
Wed Jan 17, 2007 8:22pm ET138
NEW YORK, Jan 17 (Reuters) - Pomegranate juice maker POM Wonderful, which became a target of animal rights activists because of research the company did into its juice's medical benefits, said on Wednesday it has stopped testing on animals.
"POM Wonderful pomegranate juice has ceased all animal testing and we have no plans to do so in the future," Lynda and Stewart Resnick, owners of POM parent company Roll International, wrote to all POM retailers by e-mail or post on Wednesday.
Whole Foods Market Inc. (WFMI.O: Quote, Profile , Research), the largest natural and organic grocery chain, said it had decided to stop selling POM Wonderful pomegranate juice and associated tea blends by April 1 if POM continued to fund studies that might include animal testing.
Whole Foods was not immediately available to comment on the POM letter and decision.
But also on Wednesday, People for the Ethical Treatment of Animals told Reuters it would not call off a boycott of POM drinks until it had an assurance that the Resnicks would not shift the animal testing to another entity they control.
Asked about such a possibility, a spokesman for POM directed Reuters to the letter, in which the company stated it will not sign a PETA petition saying POM has stopped funding animal research because the company will not be "bullied or extorted."
read more:
For more information:
http://today.reuters.com/news/articleinves...
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they are probably just going to start outsourcing their testing to another company. KEEP THE PRESSURE ON!
POM is refusing to give in writing that they will stop animal testing.
please refer to - http://today.reuters.com/news/articleinvesting.aspx?view=CN&storyID=2007-01-18T012235Z_01_N17353909_RTRIDST_0_POM-ANIMALTESTING-UPDATE-2.XML&rpc=66&type=qcna
...on Wednesday, People for the Ethical Treatment of Animals told Reuters it would not call off a boycott of POM drinks until it had an assurance that the Resnicks would not shift the animal testing to another entity they control.
Asked about such a possibility, a spokesman for POM directed Reuters to the letter, in which the company stated it will not sign a PETA petition saying POM has stopped funding animal research because the company will not be "bullied or extorted."
please refer to - http://today.reuters.com/news/articleinvesting.aspx?view=CN&storyID=2007-01-18T012235Z_01_N17353909_RTRIDST_0_POM-ANIMALTESTING-UPDATE-2.XML&rpc=66&type=qcna
...on Wednesday, People for the Ethical Treatment of Animals told Reuters it would not call off a boycott of POM drinks until it had an assurance that the Resnicks would not shift the animal testing to another entity they control.
Asked about such a possibility, a spokesman for POM directed Reuters to the letter, in which the company stated it will not sign a PETA petition saying POM has stopped funding animal research because the company will not be "bullied or extorted."
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