More Dangerous Than Crack: Death By Coke

Despite the barrage of marketing to the contrary, sales pitches, and misinformation, consumption of soda has been directly linked to both obesity as well as type 2 diabetes. Soft drinks are packed full of sugar and refined carbohydrates, both of which are undeniably correlated to these factors. Type 2 diabetes is also associated with a poor diet that is laden with high-fructose corn syrup and low in fiber. Research indicates that soft drinks largely contribute to this growing epidemic, with high school and college age kids being the most likely to consume sugar laden soda beverages on a regular basis.

Sugar-sweetened beverages (SSBs) are bad news, according to health experts, because they contribute to the obesity epidemic by providing empty calories, that is, calories that provide little or no nutritional value. Meaning, a person who slugs down too much soda is swallowing more than their body can handle. And this added energy isn't healthy energy -- it's energy derived from high-fructose corn syrup (HFCS), i.e., highly refined sugar that has been chemically processed in order to excite your taste buds. It has been argued that too much HFCS in one's diet may offset the intake of solid food, yet does not produce a positive caloric balance. In turn, this over-consumption contributes to the slow development of obesity because the person is consuming more calories than their body can burn. And these days, people are drinking more soda than ever before. Perhaps not surprisingly, as portion sizes for soft drinks have increased, so have American waistlines.

Too put this dangerous pattern in to perspective, one regular 12-ounce can of sugar-sweetened soda contains approximately 150 calories with close to 50 grams of sugar. If this is added to the typical American diet, one can of soda per day could lead to a weight gain of 15 pounds in one year. Currently the consumption of soda accounts for about 8%-9% of total energy among children and adults, and studies suggest that it is most certainly having a negative effect on the people who consume it in such vast quantities. So what's so wrong with being overweight then, you ask? So what if soda has been linked to causing obesity? What's wrong with that? Well, plenty say scores of medical, health and public nutrition experts.

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