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Indybay FeatureRelated Categories: California | Animal Liberation
California Supermarket Posts Foster Farms Cruelty Notice
Foster Farms spends approximately $11 million on company marketing annually, TNS Media Intelligence reports. Over the last decade, courtesy of Foster Farms, Californians have come to know two madcap chicken characters, known ironically as the “Foster Imposters”. While the California poultry producer wastes money on frivolous advertising, animal welfare is unswervingly compromised. After a two-year hiatus, the “Foster Imposters” campaign is returning to television at the end of September.
The timing is impeccable—not only because it is National Chicken Month, but also, because one supermarket is now willing to give its customers a more balanced view of the harsh realities of life at Foster Farms.
Selling Foster Farms products, Berkeley Bowl Marketplace is the largest grocery store in Berkeley, California. After learning about the practices of the poultry company, the president of Berkeley Bowl, Glenn Yasuda, was ready to make a bold and creative move to educate consumers.
Berkeley Bowl has agreed to the postings to allow both East Bay Animal Advocates and Foster Farms the opportunity to express their positions and have Berkeley Bowl customers decide for themselves.
In a letter to East Bay Animal Advocates, Mr. Yasuda expressed his commitment to truth-in-advertising: “Informed customers will have a choice whether to buy Foster Farms chickens or not. If your notice is successful in convincing customers not to buy Foster Farms chickens, your objective has been met."
In addition, EBAA has launched an online advertising campaign with http://www.Google.com to educate consumers in California, Oregon and Washington about animal abuse at Foster Farms.
Thank Berkeley Bowl for fostering the facts: