Samantha King Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy

With Barbara Brenner of Breast Cancer Action

How has breast cancer been transformed from a stigmatized disease and individual tragedy to corporate America's favorite charitable cause? How does the explosion of pink ribbon products and splashy fundraising events shape the breast cancer movement? What challenges does it present to affecting the changes necessary to end the breast cancer epidemic? The author will be joined by Barbara Brenner of Breast Cancer Action to discuss this shift and question the impact of a consumer-oriented approach to the disease.