Scion Dashboard Presents Ricardo Richey's "Lights Out"

Please join Scion and Ricardo Richey for the viewing of
LIGHTS OUT


A one week installation with artwork by Ricardo Richey, Dave Schubert, Chris Kelly, Jessica, Jase, Karina Figueroa, David Choong Lee, Adam 5100 & Skola



OPENING RECEPTION SATURDAY MAY 13th

7pm-11pm



Saturday May 13th To Friday May 21st

Weekly Opening Hours

Saturday 12pm-4pm

Sunday 12pm-6pm

Monday-Thursday 12pm-8pm

Friday 12pm-6pm



Located at

DASHBOARD

580 Hayes Street (Laguna)



Must be 21+ to attend

Please drink responsibly




malbon Brothers Farms brings the Scion Dashboard Gallery Interactive Experience
to San Francisco with Zenith Media and ATTIK
-Four Weeks of Rotating Art Shows Curated by Street Artists like Big Foot, Shawn Barber, Norm (AWR/MSK) and Ricardo Richey-

San Francisco, CA (April 11, 2006) – This April, malbon Bros. Farms (mBF), in conjunction with Zenith Media and ATTIK, puts together the ultimate Scion interactive experience where the public will have access to an epicenter of music, art and self-expression with the Scion Dashboard. With Dashboard set to launch at 580 Hayes St., the gallery will employ weekly rotating art shows, curated by a select group of the most sought after street artists, beginning with a huge launch on April 22 to its conclusion in May. mBF handpicked the curators, who include - Week One - Big Foot, Week Two - Shawn Barber, Week Three - Norm (AWR/MSK) and Week Four - Ricardo Richey in the Scion Dashboard space, one can relax and create while listening to the sounds of some of San Francisco’s hottest and world-renowned DJs, including Psycho Les and DJ Klever.

“Scion is thrilled to showcase and support local emerging talent in San Francisco’s Hayes Valley district during the Scion Dashboard,” said Andrea Lim, Scion Advertising/Media Manager. “We are also very excited to be teaming up with mBF on yet, what we believe, another successful project.”

The Hayes Valley district is an important cultural and creative hub in San Francisco, and so mBF knew that the area would be the natural location for the Scion Dashboard Gallery. The public is welcome to check out the Dashboard weekdays from 12 PM through 8 PM and Saturdays from 12 PM to 4 PM through the event’s duration. The space will allow visitors to walk away with a true interaction with the Scion Brand by customizing their own Scion, customizing exclusive Scion branded apparel and winning artwork produced by local artists and writers. The weekly curators, artists and DJs will have the opportunity to remove a panel from the “wall of fame,” personalize it and display it for all to view. In addition, uber cool tastemakers and trendsetters alike will gather one night of each week at an exclusive invite only event series that commences April 22. The exterior of the space will display “mural invitations” painted by the four chosen Dashboard ‘curators’ and their crews. These invitations will highlight the curator’s work and provide insight into their particular artistic vision. Consumers will have a one of a kind opportunity to watch the gallery’s collection grow before their very eyes as each week a different curator and his crew builds out the area surrounding the Scion Dashboard Logo.

mBF has worked to create the success of the Scion brand with a culture extending beyond the automobile industry, into the fashion, music and art worlds. With the creation of the Scion Dashboard Gallery, mBF has positioned Scion as one of the pillars of cutting edge culture.

Week 1: Bigfoot's "Tortured Souls" - April 22-April 28
Week 2: Shawn Barber's "Beyond Representation - April 29-May 5
Week 3: Norm's (AWR/MSK) "Artwork Rebels" May 6-May 12th
Week 4: Ricaardo Richey's "Lights Out" - May 13-May 21st

About Scion
Scion is the newest line of vehicles from Toyota Motor Sales (TMS), U.S.A., Inc. Developed with a new generation of youthful buyers in mind; Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The Scion brand features three groundbreaking models. The xA is a taut subcompact five-door. The xB, an urban utility vehicle and the tC sports coupe. For more information, visit http://www.scion.com <http://www.scion.com> or contact Allison Takahashi (allison_takahashi@toyota.com">allison_takahashi@toyota.com ming-jou_chen@scion.com">ming-jou_chen@scion.com> ) at 310.468.5315.

About mBF
malbon Brothers Farms (mBF) is a multi-media creative branding and marketing collective focusing on the art of Nuance MarketingÔ. mBF organically cultivates brands and connects their products to a particular network of people by effectively identifying and utilizing societal cues and cultural nuances to establish brand relevance and authenticity; thus creating a more original and salient brand communication or marketing platform. mBF creates customized marketing campaigns, branded strategies, designs, events and experiences that connect brands to their core consumer. mBF’s headquarters are in the heart of New York City’s Chinatown District with satellite offices in Los Angeles, Atlanta, Tokyo, Paris, and London.



For more information regarding the Scion Dashboard please contact Sarah Cirkiel (scirkiel@pitchcontrolpr.com">scirkiel@pitchcontrolpr.com) or Jill Meisner (jmeisne@pitchcontrolpr.com">jmeisne@pitchcontrolpr.com), Pitch Control PR, 212.475.4919. For more information about Scion Products please contact Allison Takahashi (allison_takahashi@toyota.com">allison_takahashi@toyota.com ming-jou_chen@scion.com">ming-jou_chen@scion.com> ) at 310.468.5315.
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