victoriasdirtysecret.net April 11th National Day of Action

Join our April 11th National Day of Action to expose Victoria’s Dirty Secret!

http://www.victoriasdirtysecret.net/actioncenter

Approximately 395 million catalogs are mailed by Victoria's Secret each year--that's more than one million a day! Most of these catalogs end up in the trash or at best in the recycling bin--often without even being looked at. Paper for these catalogs is destroying Endangered Forests like the great northern Boreal Forest of Canada.

Canada’s Boreal Forest is an area over 12 times the size of California, representing 25 percent of the world’s remaining intact forest. This globally significant forest is one of the largest carbon sinks in the world, making it vital to regulating our changing climate. Its lakes, rivers and streams are also the largest freshwater system on Earth. For more information, go to the ForestEthics Boreal page .
http://www.democracyinaction.org/dia/track.jsp?key=88139030&url_num=3&url=http://www.forestethics.org/article.php?list=type&type=18
<http://www.democracyinaction.org/dia/track.jsp?key=88139030&url_num=3&url=http://www.forestethics.org/article.php?list=type&type=18>

Despite its global importance, over two acres of the Boreal are being logged every minute, mostly through clearcutting. The tragic part is that the Boreal is being clearcut to make disposable items like catalogs for companies like Victoria’s Secret, which gets at least 25% of the paper for its catalogs from the Boreal Forest. Other materials for Victoria’s Secret products comes from other Endangered Forests--like their paper bags, which are made from paper coming out of the Southeast United States.

Because of its immense buying power, Victoria's Secret is in a position to help change the catalog industry toward sustainable paper purchasing. Unfortunately, the company has refused to make such commitments to protect our Endangered Forests. So we’re calling for an International Day Of Action on April 11th and we need your help.

What can YOU do?

To get involved, add your action to the list, and get fact sheets, postcards, or other materials for your event, go to http://www.victoriasdirtysecret.net/dayofaction , email catalogs [at] forestethics.org , or call 1-800-725-0087.

JOIN US ON APRIL 11th to protect Endangered Forests from Victoria’s Secret’s destructive practices.

Liz, Dan, Shana, Josh, and Charlie

http://www.victoriasdirtysecret.net/actioncenter
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