Plutocracy's Tool: Television

The Great Perversion

By Charles Sullivan

12/13/05 "ICH" -- -- Both television and today’s sophisticated computer games are powerful psychotropic drugs that alter one’s perception of reality. Indeed, they have become a substitute for reality—a surrogate for actual experience. Rather than living life, most Americans now experience it vicariously through the medium of television. Hence the proliferation of so many so called Reality Shows. Contrary to public opinion, the purpose of commercial television is not to inform the people with information that is relevant to their lives. It is to substitute fantasy for reality, lies for truth; entertainment for knowledge. The programming that most of us watch is not the primary purpose of television. Commercials—capitalism—are the primary reason for the existence of television. Even public television is not immune from heavy-handed manipulation from the Whitehouse and corporations.

The experience that most Americans live vicariously through television is an utter fraud. As Thoreau said, “We have become the tools of our tools.” Our lives have become more virtual than real. Fraud does not inform our experience; nor does it provide us with the information we need to make intelligent decisions about life. Like all things American, television has been perverted from a tool with enormous potential for education to the trivial commodity of patent capitalism we call entertainment.

According to consumer advocate Ralph Nader, ninety percent of television is commercial. That makes it ninety percent trivial and about ten percent useful to the growth of human potential. Television is a powerful, seductive, mind numbing drug that renders viewers physically passive, but open to the endless message of blind consumption. It holds the viewers fast while programming the mind to consume and to accept the manifest lies and propaganda spewed forth by the corporate juggernaut that has hijacked both the American government and the public air waves. As a compelling mind altering drug, television is without equal in the annals of human history.

Both television and computer games cajole and control the unsuspecting minds of their subconscious addicts. They reduce the attention span and render us useless as citizens. Those who are seduced and mesmerized by television are not likely to make trouble. They are not going to question corporate America’s version of reality and make waves for the status quo. Television is junk food for the mind that leads to morbid mental obesity. The result is impaired mental function. It stifles free thought and inhibits human potential. Nothing in the history of civilization has been more responsible for dumbing down the American public than commercial television. Television numbs the mind and impoverishes the spirit. It is an essential tool of the corporations that have hijacked the American government and led to the commodification of everything from forests to human labor. Without the commanding and highly addictive drug of television, America’s powerful military industrial complex, with its ambitions for world domination, would be rendered moot.

Introduced to the world as a tool with enormous potential for education, television has been converted into an insidious tool for mindless consumption by unbridled capitalism. This is an important point because the political perception of the average American is shaped almost entirely not by reality or by the evidence, but by the self serving interest of corporate entities driven by an insatiable lust for obscene profits. Tragically, we have allowed those entities to do our thinking for us—often with horrific results.

This point is equally valid for commercial radio where rabid right wing talk show hosts work the airwaves tirelessly in the service of their corporate pay masters. Daily, a cadre of deceitful corporate puppets masquerading as public servants fleeces a gullible American public with their endless drivel and incessant propaganda. They are so effective in selling the public their well coordinated daily talking points—many of which emanate from television’s Fox News—that they actually convince millions of people to deliberately act against their own self interest. Once the domain of considerable diversity that featured local programming, the public owned radio waves are now the almost exclusive domain of corporations that hold contempt for the public welfare. Corporate entities like Clear Channel have neither heart nor soul. What matters to them are market shares and profit margins. They are raking in billions by tapping into the millions of exploited angry white conservatives who unwittingly do the bidding of corporate America. Here is a news flash for those white, mostly male conservatives: It’s the corporations, stupid!

Government is not the problem that conservatives make it out to be. Government is the scapegoat of the corporations that have stolen it from under our inattentive noses. Government becomes a problem when it is run by corporations and millionaires rather than by ordinary people who serve the public interest.

To the extent that any segment of the American public is awake to a reality that adheres closely to the observed evidence, we find ourselves utterly abandoned by those who are supposed to serve us. The government is no longer the servant of the people that it promised to be. It has been bought by ill gotten corporate wealth. It makes a mockery of the very concept of democracy. Let us learn to call the American government what it really is. We use terms like freedom and democracy much too recklessly. We live in a corporate oligarchy or a plutocracy, not a democracy. It’s not even close.

This explains why it is so absurd for Americans to talk about bringing democracy to the Middle East. We cannot bring democracy to any nation, to any people, until we demand it here. We cannot liberate anyone until we liberate ourselves from the iron grip of capitalism and its ugly cousin, corporatism. The airwaves, whether pertaining to television or radio, belong to the people—not to the corporations that exploit them for private gain. The public air waves should be used in the public interest. The corporations that have stolen them will never give them back unless we force them to. Do not look to the commercially owned puppets in government to help us. They are in the pockets of their corporate pay masters. It is up to us.

SOURCE FROM INFORMATION CLEARINGHOUSE: