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Trader Joe's Gives Birds Something to Sing About
The Humane Society of the United States & Trader Joe's Reach Agreement Affecting Hundreds of Thousands of Animals
WASHINGTON, Nov. 8 /U.S. Newswire/ -- Today, The Humane Society of the United States (HSUS), the nation's largest animal protection organization, announces the latest success in its No Battery Eggs campaign, declaring a moratorium in its four-month campaign to urge Trader Joe's to improve its laying hen welfare policy.
The majority of eggs currently sold at Trader Joe's are the company's own brand eggs, laid by hundreds of thousands of hens confined in battery cages-wire enclosures so small the birds cannot even spread their wings. Under the terms of this agreement, within three months:
1. All Trader Joe's brand eggs will be converted to cage-free eggs.
2. Any egg promotions by Trader Joe's will be devoted solely to cage-free egg sales.
Presently, the company sells more than 100 million Trader Joe's brand battery cage eggs per year, meaning that the company's new policy could benefit an estimated 380,000 birds.
"Trader Joe's has taken a positive step that will have a meaningful effect on animal welfare," explained HSUS president and CEO Wayne Pacelle. "By converting its private line eggs to cage-free, Trader Joe's helps reduce the number of birds confined in cruel cages. We are, therefore, putting our Trader Joe's campaign on moratorium."
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full story:
The majority of eggs currently sold at Trader Joe's are the company's own brand eggs, laid by hundreds of thousands of hens confined in battery cages-wire enclosures so small the birds cannot even spread their wings. Under the terms of this agreement, within three months:
1. All Trader Joe's brand eggs will be converted to cage-free eggs.
2. Any egg promotions by Trader Joe's will be devoted solely to cage-free egg sales.
Presently, the company sells more than 100 million Trader Joe's brand battery cage eggs per year, meaning that the company's new policy could benefit an estimated 380,000 birds.
"Trader Joe's has taken a positive step that will have a meaningful effect on animal welfare," explained HSUS president and CEO Wayne Pacelle. "By converting its private line eggs to cage-free, Trader Joe's helps reduce the number of birds confined in cruel cages. We are, therefore, putting our Trader Joe's campaign on moratorium."
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full story:
For more information:
http://releases.usnewswire.com/GetRelease....
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FROM: ERIN WILLIAMS, THE HSUS
Hi all,
I'm sure that you have seen today's announcement that Trader Joe's and HSUS have reached an agreement regarding the eggs that Trader Joe's sells. This is a huge victory for the animals, in effect freeing about 380,000 hens from the confines of abusive battery cages. We couldn't be more thrilled about it here, and on behalf of HSUS, I'd like to thank you for all of your tremendous activism on this issue.
As you know, there are a number of Trader Joe's in the Bay Area, and there were a lot of you who were out there regularly, leafleting, talking to managers, holding banners, and more. Especially since the Bay Area is such a huge market for Trader Joe's, your efforts made a HUGE difference.
For more information on the agreement, you can check out our home page at http://www.hsus.org. We also understand that KGO-TV will be airing a followup story tonight, scheduled for the 6:30 news on Channel 7.
Again - thank you so much, and stay tuned for the next phase of the No Battery Cages campaign!
For the animals,
Erin
Hi all,
I'm sure that you have seen today's announcement that Trader Joe's and HSUS have reached an agreement regarding the eggs that Trader Joe's sells. This is a huge victory for the animals, in effect freeing about 380,000 hens from the confines of abusive battery cages. We couldn't be more thrilled about it here, and on behalf of HSUS, I'd like to thank you for all of your tremendous activism on this issue.
As you know, there are a number of Trader Joe's in the Bay Area, and there were a lot of you who were out there regularly, leafleting, talking to managers, holding banners, and more. Especially since the Bay Area is such a huge market for Trader Joe's, your efforts made a HUGE difference.
For more information on the agreement, you can check out our home page at http://www.hsus.org. We also understand that KGO-TV will be airing a followup story tonight, scheduled for the 6:30 news on Channel 7.
Again - thank you so much, and stay tuned for the next phase of the No Battery Cages campaign!
For the animals,
Erin
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