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Citizens for a Megaplex Free Alameda Rally
Date Saturday July 23
Time 10:00 AM - 1:00 PM
Location Details
At the corner of Central Ave. and Oak Street in Alameda, CA
Event Type Protest
Organizer/AuthorValerie Ruma

(Alameda, CA July 20, 2005) Citizens for a Megaplex-Free Alameda, will hold a rally on Saturday July 23rd beginning at 10:00 am to protest the building of a 7-screen multiplex and a 6-level parking structure next to the Historic Alameda Theater in Alameda’s Historic Civic Center. The group is committed to the full restoration of the Historic Alameda Theater and opposed to its being used as a “storefront” to the new structures.

Built in 1932, this Art Deco, three screen movie palace was the last of the eight theatres designed "from scratch" by Timothy Pflueger, architect of the beautifully restored Paramount Theater in Oakland. The City of Alameda currently has plans to utilize the Historic Alameda Theater as an entrance into a new “Big Box” type cineplex to be built next door with an accompanying 6-level “Big Box” parking structure.

Citizens of Alameda are understandably up in arms at the potential of this project to turn their unique bike and pedestrian friendly downtown civic center area into a cookie cutter image of suburbia and to denigrate the grandeur of their precious historic theater.

Citizens are also up in arms about the fact that the City of Alameda is using its newly trumped up powers of eminent domain to take the Historic Alameda Theater from its current owner and hand it over to another private owner – the out of town developer Kyle Conner for personal gain.
Conner has
plans only to partially restore the Alameda Theater. Instead, he is focusing his attention on the new cineplex and parking garage which has left many, many Alameda citizens outraged.

The rally, to be held on Saturday July 23rd at 10:00 am at the corner of Central Ave. and Oak Street in Alameda will feature pairs of 36” black helium balloons flying at approximately 60’ heights to approximate the height of the proposed “Big Box” cineplex. Press is invited to attend.

For further information contact Valerie Ruma at 510-522-2208 or email: or visit
Added to the calendar on Wednesday Jul 20th, 2005 5:35 PM

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