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Media Mavens: The Art and Compromise of Selling Good News
Date Friday May 27
Time 11:30 AM - 1:30 PM
Event Type Panel Discussion
Organizer/AuthorShirley Lin
Location Details
World Affairs Council
312 Sutter Street
San Francisco, CA, 94108
Social Fusion presents:

Media Mavens: The Art and Compromise of Selling Good News

Fri, May 27, 11:30am-1:00pm, San Francisco


There are few tools more powerful than the media to drive opinion and action. Leaders from film, print and television take on the double challenge: How do we motivate and make our own media for social change?


Jeremy Gilley, the British director of "Peace One Day" in his U.S. debut reveals how he unleashed the power of film to reach 600 million people worldwide, Shimon Peres, the Dalai Lama and Kofi Annan, and move the United Nations into establishing a World Peace Day -- a day of global cease-fire.

Other leading panelists include Cheryl Woodward, a serial entrepreneur who co-founded and managed PC Magazine, PC World, Macworld and most recently,, an emerging public interest news project that combats the bias in commercial media; and Sylvia Paull, a marketing guru for high-tech businesses and organizations such as CNET and Ask Jeeves and founder of multiple technology groups in the Bay Area.

Benefits of Attending Conversations in Social Enterprise:

- Tap into innovation: Gain a first view of field leading advances in capital development and business innovation for social good.
- Learn best practices: Experts share experience in successful innovation and emerging best practices in creating sustainable change.
- Develop your network: Build knowledge and pragmatic collaboration with leaders seeking to bridging business and social change.

Upcoming Sessions and Registration:

All lunch series sessions are Fridays, 11:30 AM - 1:00 PM. Participants are invited to stay from 1 - 1:30 PM for additional networking.

Social Change - for Profit? I: Capital Shakers and Market Makers

Social Change - for Profit? II: Hybrid Capital and Sustainability

Friday, May 27

World Affairs Council
312 Sutter Street
San Francisco, CA, 94108

$30 pre-registration; $40 at the door; $20 student and Fusion (Price includes lunch and light refreshments).

Phone: 415-979-0280

About Social Fusion:
Social Fusion's Conversations in Social Enterprise is a powerful forum for leaders who are shaping a new domain of business-based social innovation. This engaged dialogue is an opportunity for investors, philanthropists, and business leaders to learn, and to share Best Practices with pioneering entrepreneurs creating pragmatic solutions to the globe’s toughest social problems.

Added to the calendar on Wednesday May 11th, 2005 7:57 PM

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