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Contact Kraft: Stop Selling Roadkill Gummie Candies
by foa
Friday Feb 25th, 2005 1:04 PM
There is a new candy called "Road Kill." Made by Kraft under the brand name Trolli, the Gummi candies are in the shape of various animals who have been run over; in fact, the animals apparently have tire tracks on their backs! Obviously, there is nothing funny about animals being run over; the fact that this candy is being marketed to kids makes it especially egregious. Their original website featured an animation with car headlights and animals.
To see what the product looks like as well as how Kraft is marketing it, please visit:


Call and e-mail Kraft's CEO as well as the toll-free consumer hotline to politely, yet firmly, urge Kraft to STOP producing The Trolli Road Kill Gummi Candies NOW. Also, let them know that you won't buy ANY Kraft products until they do. (But of course, I don't buy Kraft products and I don't encourage anyone to do so either, but Kraft does not need to know that!)

Mr. Roger Deromedi

Kraft Foods
1 Kraft Court
Glenview, Il. 60025
(847) 646-2000 (a general operator will answer. Ask for Mr. Deromedi's office)

email: admintoceo [at]

Consumer hot-line: 1-800-543-5335


'Road kill' candy not sweet for animal lovers

TRENTON, N.J. - Animal rights activists are disgusted by a new candy from Kraft Foods Inc. that's shaped like critters run over by cars — complete with tire treads.

The fruity-flavored Trolli Road Kill Gummi Candy — in shapes of partly flattened snakes, chickens and squirrels — fosters cruelty toward animals, according to the New Jersey Society for the Prevention of Cruelty to Animals.

"It sends the wrong message to children, that it's OK to harm animals. And that's the wrong message, especially from a so-called wholesome corporation like Kraft," said society spokesman Matthew Stanton.

The society is considering petition drives, boycotts and letter-writing campaigns to get the candy pulled from the market, Stanton said.

After receiving a complaint from the NJSPCA on Wednesday, Kraft officials pulled an animated advertisement from Trolli's Web site that featured car headlights and animals. No other decisions on changes have been made, said Kraft spokesman Larry Baumann.

"If you look across the Gummi category we certainly have many products that are offbeat, and that's what we were doing in this case," Baumann said. "We didn't mean to offend anyone."


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