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Whole Foods funds foundation for compassionate treatment of animals

by Pete Hisey
Whole Foods funds foundation for compassionate treatment of animals
Whole Foods Markets, which operates 166 stores in the United States, Canada and Great Britain, will donate 5 percent of its gross receipts from all stores on January 25th to create the Animal Compassion Foundation.

It expects to donate about $500,000 as seed money to establish the foundation, which will work with farmers and ranchers to develop best practices, fund scientific research and build an online library for interested ranchers.

"The mission of the Animal Compassion Foundation is to help develop techniques of animal husbandry that supercede even the best practices found today," said Margaret Wittenberg, Whole Foods'vice president,governmental and public affairs, who will chair the foundation.



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copyright 2004 Marketing & Technology Group, Inc.
For daily industry news coverage visit http://www.meatingplace.com
Add Your Comments

Comments (Hide Comments)
by bot
Doesn't whole Foods suppress unionization efforts and keep their workers often below 32 hrs a week so they don't get benefits?
by who cares
as long as they're nice to the bunnies.

we dont care much for humans anyways, truth be told. they are bad animals.
by interesting
but PR

not like their gonna stop selling meat, they just want people to feel better about it, that whole foods really cares, some day in the future

there's an interesting article in this month's Fault Lines about big business and organics that mentions whole foods (a texas-based co.)
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