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Too Many Logs in the Catalog - "Victoria's Dirty Secret" Fights Massive Deforestation

by Fault Lines Article

Too Many Logs in the Catalog
"Victoria's Dirty Secret" Fights Massive Deforestation


Boreal.jpg"Victoria's Secret stores across the US received special attention December 2, when organizers dressed in lingerie mobilized over 90 protests against forest destruction for catalog production. According to ForestEthics, a San Fransisco based group "dedicated to protecting forests by redirecting U.S. markets torwards ecologically sound alternatives," the lingerie company mails out a million catalogs each day, most of which contain no recycled content. Chants like, "Victoria's got a secret, a dirty little lie, they're cutting down the forests and they won't tell you just why," echoed through mall corridors. Banners reading, "Victoria's Dirty Secret: They Destroy Endangered Forests" and “Catalogs=Clearcuts” unfurled near storefronts to provide a message to customers.

“There’s nothing sexy about cutting down vast swaths of forests, in some cases clearcuts almost half the size of Golden Gate Park, to make things like junk mail and catalogs,” said Joshua Martin of ForestEthics. “Five acres of forest are cut every minute in Canada, over half of it to make paper. As a leader of the catalog industry, Victoria’s Secret has the power to change that.”

Of the estimated 395 million catalogs produced each year, almost every page is made from new wood pulp, much of it coming from Canada's boreal forests. This forest encompasses an area 12 times the size of California, yet less than eight percent receive legal protection from large scale industrial development.

No arrests resulted from this first national day of action, although shopping mall security guards cut short the protest in Columbus, OH, removing protesters from the mall within five minutes of their arrival. Victoria's Secret and their parent company, Limited Brands, house their headquarters in Columbus.

In Portland, OR, activists had planned two demonstrations, but when they arrived at the second location, the store closed for the day. In Des Moines, IA, students were asked to leave after they performed their “Logging for Catalogs” play on a balcony just above the store.

In Medford, OR, a group in costume distributed leaflets within a store, and in San Francisco, Victoria's Secret hired a public relations firm representative to avoid direct communication between protestors and store employees. Across the continent, in Asheville, NC, a protestor dressed as a Santa dropped off a holiday "lump of stump" by delivering two stumps to a store entrance, complete with a red bow.

In the wake of the protests, The Billings Gazette, in Billings, MT, published a business AP story about the issue. Limited Brands spokesperson Anthony Hebron told the AP the company would mail out fewer catalogs and their recycled content could rise to 50 percent next year. As public pressure mounts, Hebron claimed the company to be a leader in waste reduction and paper recycling, citing their office paper recycling as evidence.

Hebron said, "I guess I don't understand what more we can do."

Related URLs:
www.victoriasdirtysecret.net,
rogueimc.org,
chapelhill.indymedia.org
o2collective.org,
www.forestethics.org

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Comments (Hide Comments)
by you can do it
here in california, a group of eight people were arrested for protesting in front of a wal-mart. They were citizen arrested by the store manager. booked and released, and the charges droped. So, they sue wal-mart, for not letting them protest in a public commons, since we don't have a public commons any more, other than the place americans shop. Well they won a $90,000 settlement, and wal-mart will not citizen arrest us any more. Of course it will take more people getting arrested bogusly, until we realize, that the mall is our public commons. If you want to know more, post a response here, and I will do more research for you as to the court papers and such legal ease that I can muster.
by just wondering
and not Time, Newsweek, Reader's Digest or one of the many, many other firms who use more paper than does Victoria's Secret? What is it about this place in particular that merits your attention, while you neglect greater offenders? Be specific.
by maybe?
the analogy to Time etc you draw is weak

a better example would be LLBean or some other mailorder catalog purveyer, but LLBean certainly is not as prominent with endless TV ads and so forth

the titles you listed all provide information rather than just commercial solicitations

do you not have the ability to distinguish between a news source and a glossy advertisement, a magazine and a catalog? just wondering
Wait a minute. Didn't you say you were against the cutting of trees? What difference does it make if the tree is cut for something that you personally consider "socially redeeming" or not? Isn't the tree just as dead?

And what makes pro-sex propaganda less socially redeeming the pro war propaganda that passes for news in Time and Newsweek?

So which is it you object to, the loss of the trees or the content that get's printed on their paper?

And if you *really* want to save trees from becoming paper, and aren’t just grandstanding a popular position in a national climate of sexual repression, why aren’t you promoting the making of paper from hemp?

by that's what you think?
as you yourself would say, gimme a break

they're pro-almighty dollar

is NAMBLA pro-sex, too?
by being exploited?
is victorias secret paying you to defend them? if not, what are you getting out of it? are you afraid of being cut off from your glossies of implanted models? do you feel page after page of nothing but sexually exploitive advertisements is worth more than news, however biased you may feel it is, interspersed with ads?

they really are a pain in the ass with their catalogs, too. a few years back, a roommate of mine made the mistake of ordering online from them and they relentlessly sent catalogs for over a year. I think it took 3 or 4 phone calls to actually get them to stop. I've ended up on catalog lists before and never seen a company so willfully ignore requests to stop sending them.

it's not like they HAVE to send out a new catalog every two or three months, like there's so many new advances in bra technology or they change seasonally. it's a total waste, but not to you. you're on a mission to fight the puritans. they're not environmentalists trying to cut down on waste, they're puritans because you perceive some slight to your sense of sexual freedom. give me a break.

you frequently argue about distinguishing things. and you truely believe victorias secret is as valuable as time or newsweek? get real.

[you frequently argue about distinguishing things. and you truely believe victorias secret is as valuable as time or newsweek? get real.]

let's face it, Time and Newsweek are worthless, except possibly as barometers of mainstream elite thought

at least, Victoria's Secret doesn't engage in the pretense of claiming that it provides any kind of intellectually stimulating information, and that is to the company's credit

nessie is right, there really is no reason to focus upon Victoria's Secret as a unique villain in this context

if the proponents of this action really want to save old growth trees, the issue needs to be confronted industry wide, and not by focusing upon one publication while letting all the other scofflaws go free

--Richard Estes
by about nothing, as usual
we've all *heard it before*, you tired blowhard, stirring up only so much nonsense

who changed their story? you think the people who put this protest together are here in this very comments thread conspiring against you and the Truth? or you and your sexual revolution?

you're nuts, plain and simple -- and *you're* *real* agenda lives only inside you're own head, despite your longwinded fillibusters of twisted rationality

you don't even know what you're fighting against half the time, just that you hate that this site exists (you poor exposed guy, you: http://www.indybay.org/news/2004/12/1709666.php#1710265)

welp, get used to it. you can huff and puff 'til you hyperventilate (*again*) but you can't blow it down

go and finish off your own house. you're already 3/4 of the way there

since IMCs and consensus don't seem to jive with your sense of omnipotent (read: megalomaniacal) superiority, you've always got the Guardian to fall back on to rant unquestioned
by heard it before
trying to change the subject one more time. This isn't about me. This is about some *still* unanswered questions. Some people would *much* rather have you focus on anything else than questions that they can't, or don't want to, answer. So they try to distract you. It's a trick. Don't fall for it. Demand answers. You have a right to know the truth.
by pointer
As cited on *The Soft Cage: Surveillance in America* by Christain Parenti, p 139:

http://makeashorterlink.com/?L5A85493A

Victoria's Secret Attempts to Seduce Employees; surfCONTROL Helps Prevent Upcoming Webcast From Paralyzing Corporate Networks

Business/Technology Editors

SCOTTS VALLEY, Calif.--(BUSINESS WIRE)--May 16, 2000

Because online Webcasts, such as this Thursday's (May 18th) Victoria's Secret fashion show may cost corporations in many ways - for example, increased bandwidth congestion and reduced employee productivity . . .

(snip)

Since the Victoria's Secret Webcast is taking place during peak business hours, it is a sure-fire bandwidth hog. In addition, the time employees take to watch this can amount to a huge productivity drain."

"Since the estimated audience is over 3 Million viewers, this Webcast has the capacity to overwhelm Internet connections to the point of failure," said surfCONTROL President Steve Purdham. "That alone can be costly when you consider the time it takes to restore the network and the productivity that is lost while employees have to wait.

(snip)
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