Film: Buy-ology, Science of Buying/Selling (How They Sell)

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Date:

Tuesday, November 25, 2003

Time:

7:30 PM - 8:30 PM

Event Type:

Screening

Organizer/Author:

Aseem Das

Location Details:

Foundation for Global Community 222 High St Palo Alto, CA http://www.globalcommunity.org

Reveals the strategies being used to ensure that wallets and purses remain open for business and shares insights into the importance of advertising, store design, product placement, and buyer behavior analysis—all underlying aggressive new approaches that have redefined consumers as targets. Produced by BBC. (2001)

Added to the calendar on Tue, Feb 3, 2004 10:26AM

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