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Related Categories: Peninsula
View other events for the week of 11/25/2003
| Film: Buy-ology, Science of Buying/Selling (How They Sell) | |
| Date | Tuesday November 25 |
| Time | 7:30 PM - 8:30 PM |
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| Location Details | |
| Foundation for Global Community 222 High St Palo Alto, CA http://www.globalcommunity.org | |
| Event Type | Screening |
| Organizer/Author | Aseem Das |
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Reveals the strategies being used to ensure that wallets and purses remain open for business and shares insights into the importance of advertising, store design, product placement, and buyer behavior analysis—all underlying aggressive new approaches that have redefined consumers as targets. Produced by BBC. (2001)
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