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Gay Shame Confronts "Budweiser Pride"
by Gay Shame ( gayshamesf [at] yahoo.com )
Friday Jun 28th, 2002 12:20 AM
San Francisco-- Sunday, June 30, 11am at Ninth and Mission Streets, Gay Shame will confront the consumerism, blind patriotism, and assimilationist agenda of the SF Pride Parade. Gay Shame will be a festival of resistance, a mobilization of creative insanity that challenges queers (and everyone) to celebrate our identities in radical, transformative ways, rather than just buying a bunch of crap.

GAY SHAME CONFRONTS “BUDWEISER PRIDE”

Contact #: (415)540-2947

San Francisco-- Sunday, June 30, 11am at Ninth and Mission Streets, Gay Shame will confront the consumerism, blind patriotism, and assimilationist agenda of the SF Pride Parade. Gay Shame will be a festival of resistance, a mobilization of creative insanity that challenges queers (and everyone) to celebrate our identities in radical, transformative ways, rather than just buying a bunch of crap.

SF Pride has become little more than a giant opportunity for companies to target market products to gay consumers. This year, SF Pride has gone off the deep end by adapting the Budweiser advertising slogan for it’s official theme (Budweiser is one of SF Pride’s Principal Sponsors). “Be Yourself—Make It a Bud” has become “Be Yourself—Change the World.” Gay Shame will encourage queers to vomit out “Budweiser Pride,” and the sale of queer identities that this represents.

Gay Shame will encourage Pride-goers to “Put Patriotism Back in the Closet” where it belongs. We will confront gay realtors, gay elected officials, gay cops, gays in the military, and other members of the supposed “gay community” whose vision of “gay rights” goes no further than their ability to oppress others with impunity. Gay Shame will bring Pride back to its roots as a grass-roots struggle for liberation.


GAY SHAME is a radical alternative to consumerist “pride” crap. We are committed to a queer extravaganza that brings direct action to astounding levels of theatricality in order to expose the evildoers who use the sham of gay “pride” as a cover-up for their greed and misdeeds. We seek nothing less than a new queer activism that addresses issues of race, class, gender, and sexuality, to counter the self-serving “values” of the gay mainstream. We are dedicated to fighting the rabid assimilationist monster of corporate gay “pride” with a devastating mobilization of queer brilliance. With GAY SHAME festivals erupting from New York to Stockholm, Toronto to Barcelona, GAY SHAME is rapidly becoming a worldwide phenomenon. GAY SHAME is a celebration of resistance: all are welcome.