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Feature Archives

Tue May 3 2016 (Updated 05/04/16)
Driscoll’s Runs Away At Watsonville Earth Day
As the top sponsor of Watsonville's 14th Annual Earth Day / Day of the Child Festival, the philanthropy specialists at Driscoll’s were hopeful that April 24, 2016 would be a great day at Ramsay Park for promoting their brand. When a few people started speaking about the international boycott of Driscoll's and handing out flyers, the Driscoll's representatives quickly dismantled their event booth and got rid of their strawberries as fast as they could.
On April 3, members of Watsonville Brown Berets (WBB) traveled to Salinas to attend the annual Cesar Chavez March and Rally presented by United Farm Workers (UFW). WBB were joined by members of Familias Unidas por la Justicia (FUJ), an independent farmworker union in Burlington, Washington fighting for a union contract, and initiators of the boycott against Driscoll's. Although advocating for farmworkers' rights seems like it would be warmly welcomed by UFW, that was not the experience for WBB and FUJ members.
The spirit of resistance has captured the imagination of a new generation in France, as youth-led opposition to neoliberal labour “reforms” has spiraled into full-on rejection of the whole capitalist system on the street and squares. The situation took on a new dimension after the general strike and day of action on March 31. There was a call for people not to go home afterwards but to stay on the streets, beginning a wave of overnight “Nuit Debout” occupations that has spread from Paris across France and into the Iberian peninsular, Belgium and Germany.
Community activists working independently on separate ballot measures have come together under the umbrella of the Oakland Justice Coalition. Together, the three measures they propose would radically transform police accountability, renters' protections, and the minimum wage in Oakland. On March 24, Oakland Justice Coalition members made a formal announcement of their intentions in front of Oakland City Hall. The canvassing kickoff will be held on April 2.
Familias Unidas por la Justicia (FUJ) has embarked on an historic 28-day tour of the West Coast to organize a major offensive on the world’s largest berry distributor, Driscoll’s Berries. The local independent farmworker union, based in Burlington, WA, is touring the coast at a crucial moment in their campaign for a union contract at Driscoll's supplier Sakuma Brothers Farms. Driscoll’s and Sakuma are feeling pressure from a growing amount of boycott activity. On Thursday, March 31, there was a major action at Driscoll’s headquarters in Watsonville.
The California Department of Pesticide Regulation released the results of annual pesticide use reporting – the only reporting like it in the country – offering a glimpse into what potentially hazardous pesticides are being used in the state. Despite fewer plantings and crop loss due to the drought across the state, hazardous pesticide use increased in some counties. From 2013 to 2014, in Monterey and Santa Cruz Counties, such pesticide use increased 10.0% and 9.4%, respectively.
On February 26, demonstrators gathered at Whole Foods Market in Santa Cruz to protest Driscoll's, the largest berry distributor in the world with a history unjust labor practices and repression of union organizing. Founded in the Pajaro Valley in 1904, Driscoll's is a privately held company with headquarters in Watsonville. Production of Driscoll’s berries extends into 22 countries.