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Food Empowerment Project Announces Clif Bar Campaign Victory

by lauren Ornelas
Food Empowerment Project (F.E.P.), a vegan food justice organization, announced today that Clif Bar & Company, an Emeryville, CA-based maker of popular energy bars, has agreed to disclose the country of origin for the cocoa used in some of their products. The move comes after years of pressure, including a Care2 petition that gathered more than 83,000 signatures. Today, the company contacted F.E.P. and detailed exactly which countries its cocoa comes from.
For Immediate Release: December 2, 2014

Contact: Lauren Ornelas, 530.848.4021

Food Empowerment Project Announces Clif Bar Campaign Victory
After years of pressure including a Care2 petition with 83,000 signatures, Clif Bar agrees to disclose country of origin for its cocoa

Cotati, CA -- – Food Empowerment Project (F.E.P.), a vegan food justice organization, announced today that Clif Bar & Company, an Emeryville, CA-based maker of popular energy bars, has agreed to disclose the country of origin for the cocoa used in some of their products. The move comes after years of pressure, including a Care2 petition that gathered more than 83,000 signatures. Today, the company contacted F.E.P. and detailed exactly which countries its cocoa comes from. The list can now be found online: http://www.clifbar.com/article/certified-sustainable-ingredients

VIEW THE CARE2 PETITION: care2.com/go/z/ClifBar

“We are thrilled that Clif Bar disclosed the origins of their cocoa and lived up to the social responsible image that it projects," said lauren Ornelas, founder and executive director of Food Empowerment Project.

Food Empowerment Project has worked for a few years to get the energy bar company to be transparent about the countries of origin for its cocoa. The Care2 petition was signed by consumers around the world. A 2011 Tulane University study estimated that more than 1.8 million children work on cocoa farms in Western Africa, and both investigations and firsthand accounts detail harsh, exploitative working conditions, including forced labor. “Although the road to ending the worst abuses in the chocolate industry, including child and slave labor, is going to be a long one, corporate transparency is an important step corporations can take to show they are beginning to take the issue seriously,” said Ornelas.

Consumers are becoming more aware of the issues surrounding chocolate sourced from countries where child labor and slavery are common. Groups such as Food Empowerment Project are working toward educating and making corporations accountable for their ingredient sourcing. F.E.P. maintains a list on its website of “recommended” and “not recommended” companies that offer at least one vegan chocolate product.

About Food Empowerment Project

Founded in 2006, Food Empowerment Project seeks to create a more just and sustainable world by recognizing the power of one’s food choices. We encourage healthy food choices that reflect a more compassionate society by spotlighting the abuse of animals on farms, the depletion of natural resources, unfair working conditions for produce workers, and the unavailability of healthy foods in low-income areas. A 501(c)(3) nonprofit, F.E.P. is based in Sonoma County. For more information, please visit www.foodispower.org.

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by A commenter
CLIF Bars' list of countries is like saying, 'we buy a little cocoa from anywhere we can get it.'

As usual, the public clamors for what they see as a smoking gun only to find out that the company is just trying to get the necessary materials to make the products that consumers want from them.

If you really want to make the lives of Cocoa Farmers better, buy more dark chocolate, not less. Choose things that are genuinely chocolate instead of lots of other fillers. Drive the price up on the world market so that more trickles down to the farmers. A large part of the price of a chocolate bar is wrapped up in shipping costs, distribution, packaging and all the other work that costs something to do. An incremental increase in the price of cocoa beans goes to the countries and farmers in much higher proportion than any other approach. Conversely, a decrease in the price of beans hurts the farmers and countries more directly. The price of beans is controlled by supply and demand.

Send more income to the farmers who grow cocoa by exercising your purchasing power and eating more chocolate! It's basic economics.
by JFC
Delicious vegan food is one reason why the number of vegans has doubled in less than 3 years. Here's a video to help everyone understand why so many people are making this life affirming choice: http://www.youtube.com/watch?v=fKr4HZ7ukSE

Join the revolution! http://www.onegreenplanet.org/vegan-food/step-by-step-guide-how-to-transition-to-vegan-diet/
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