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Summer Digital Media Experienceand Media Partnership with the California State Fair 2013.
by Anecita Agustinez
Tuesday Jun 18th, 2013 12:42 PM
In partnership with the Youth Broadcast & Media Association (YBAMA) and the California State Fair Youth Task Force, On Native Ground (ONG) announces an exciting Summer Digital Media Experience and Media Partnership with the California State Fair. The media teams will shoot daily content and edit their final video productions at the California State Fair Youth Media Production Studio.
On Native Ground (ONG) is gearing up for an exciting summer of capturing the magic of the California State Fair through professional partnerships with selected student representatives from the Youth Broadcasting and Media Association (YBAMA), the California State Fair Youth Task Force, and selected students from local Sacramento area Tribal Communities to create the California State Fair Youth Media Production Studio.

June 18, 2013

MEDIA ALERT:

Summer Digital Media Experienceand Media Partnership with the California State Fair 2013.

In partnership with the Youth Broadcast & Media Association (YBAMA) and the California State Fair Youth Task Force, On Native Ground (ONG) announces an exciting Summer Digital Media Experience and Media Partnership with the California State Fair.

Summer Digital Media Experience
On Native Ground (ONG) is gearing up for an exciting summer of capturing the magic of the California State Fair through professional partnerships with selected student representatives from the Youth Broadcasting and Media Association (YBAMA), the California State Fair Youth Task Force, and selected students from local Sacramento area Tribal Communities to create the California State Fair Youth Media Production Studio.

The California State Fair Youth Media Production Studio will provide a unique opportunity to local youth to participate in the promotion and celebration of the California State Fair. The production center will be located in the Industrial & Technology Education Building, a working studio, during the duration of the California State Fair from July 12 – July 28, 2013, operating daily from 10 a.m. – 10 p.m. Under the supervision of On Native Ground’s industry professionals, the youth media teams will produce daily video segments of California State Fair events: covering personalities, entertainment, exhibitions, exhibitors and Fair-goers. Fair-goers are invited to be a part of this interactive digital media experience and to observe the youth media teams at work in their daily production schedule. The media teams will shoot daily content and edit their final video productions at the California State Fair Youth Media Production Studio. The working studio housed at the Industrial & Technology Education Building, Expo Center Building # 4 will contain an editing bay, a green screen, television monitors, and editing equipment for use by the youth media teams for pre- and post-production. The daily content created by the youth media teams will be uploaded to the California State Fair website and onto local network partners; cable television; radio programming; internet and web-casting broadcasts; and through social media outlets.

Partnership Goals
The major objective of this youth media project is to create community collaboration and build a new audience of California State Fair participants. By incorporating digital media technology and utilizing media teams that will immerse students into the real world of daily video production – we are creating a new audience through the eyes of our youth - to create a unique fair-going experience. On Native Ground has extensive experience in creating a youth mentorship program for community groups. Under the supervision of On Native Ground’s professional team, the youth media teams will learn through shadowing and accompanying our professionals in interviewing techniques, camera set up and editing. The media teams will gain real world industry experience through skill development of public speaking, conducting interviews, analyzing and researching their subject matter and topics of interest. They will become critical thinkers and listeners, as they develop and provide daily media coverage and promotion of the powerful and amazing worlds that make up the California State Fair.

About On Native Ground (ONG)
On Native Ground is a tribally chartered non-profit film and media company through the Hoopa Valley Tribe. It is a tribal non-profit corporation whose mission is to promote positive visibility to Native American and Indigenous filmmakers, artists and leaders in the community. In operation since 2006, the company is led by film-maker and executive producer, Jack Kohler, and executive producer and publicist, Anecita Agustinez. Their goal is to utilize multi-media to promote cross-cultural understanding and positive visibility to tribal communities and tribal organizations. They are the creators of the ground breaking television program, On Native Ground Youth Reports, an original program created for the First Nations Experience (FNX.org) channel, in addition to producing commercials, public service announcements, feature films and award winning documentaries.

Link for Episode 1 - On NativeGround Youth Reports http://vimeo.com/52567776
Link for EPK– On Native Ground Electronic Press Kit
http://onnativeground.org/wp-content/uploads/2012/12/EPK-ONG-2013.pdf
Link forwebsite: http://onnativeground.org/?cat=5

About Youth Broadcast & Media Association (YBAMA)
YBAMA is a regional, industry-wide, pre-professional organization, among youth, aged 13-20 passionate about all aspects of digital media arts and technology - audio-visual, animation, creative social media, production support and business skills - that will empower their 21st Century lifelong learning and professional work force journey. YBAMA is organized by students from regional school and community clubs. YBAMA seeks teens who love media, seek creative project partnerships, field mastery, and extraordinary ways to transform society. It prepares those who wish to take on leadership roles, build studio relationships among teen peers and in their communities. The Youth Broadcast and Media Association (ybama.org) is a foundation organization of the Tower of Youth towerofyouth.org, a 501.3(c) non-profit. More information can also be found at the California Digital Arts Studio Partnership website caldigarts.org.

About California State Fair Youth Task Force
The California State Fair Youth Task Force is a teen volunteer program, supervised by the CALEXPO Youth Program Director,that provides an opportunity for youth to participate in preparations for the California State Fair while gaining organizational and event-planning experience, and valuable job skills. Task Force members work as a team to improve their public skills, organize events, and complete tasks. Members also provide Fair officials with feedback from the vital perspective of California’s youth.

“This summer digital media experience is the first of its kind for the California State Fair”.

“We are totally committed to providing a unique fair-going experience by creating a California State Fair Youth Media Production Studio, which will be a working studio, housed in our Industrial & Technology Education Building, Expo Center Building # 4 during the duration of the Fair”.

“On Native Ground continues to be a role model in collaborating and creating exciting media and community partnerships”.

“The opportunity to work with students at Youth Broadcast & Media Association (YBAMA) and the industry professionals at On Native Ground (ONG) will provide a unique opportunity to highlight our diverse community.”

“Youth creativity and civic engagement will transform society and all our relationships”.

PLEASE CONTACT FOR MORE INFORMATION:

On Native Ground, Inc.
Jack Kohler, Executive Producer
707.592.9030
Anecita Agustinez, Publicist/Media Relations
408.429.5629
Email: info [at] onnativeground.org
http://www.onnativeground.org

Youth Broadcast & Media Association
http://www.ybama.towerofyouth.org
tweet: YBAMA @Youth_Broadcast

California State Fair Youth Task Force
Contact: Michelle Johnson 916.263.3189
Email: mejohnson [at] calexpo.com
http://www.bigfun.org