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Strong Turnout at La Playa Carmel Post-Labor Day Rally
On September 6, former La Playa Carmel workers commemorated Labor Day with a rally at the hotel at which they once worked. They continue to ask the public to boycott the 100 year old Carmel-by-the Sea landmark. Approximately 75 supporters marched and maintained a circular picket line in front of the entrance to La Playa for an hour during the late afternoon/early evening, as a number guests arrived for a charity event hosted at the hotel. The rally was part of an organized group of actions planned by the workers' union, Unite Here Local 483, that have been scheduled every few weeks during the entire summer. When several former workers spoke at the end of the rally, one pointed out that La Playa continues to place advertisements locally seeking individuals to fill a variety of positions that remain vacant, but of the former workers who lost their jobs when Sam Grossman bought the hotel earlier this year, only three out of 113 have been re-hired.
Many former workers have applied for their old positions back without receiving interviews or any response from management. Noe Hinojosa worked at La Playa as a bartender for 33 years, and after he applied, he was not selected for an interview. Hinojosa has now been featured by Unite Here as the first of the former workers to appear on a series of "Missing" fliers, which are designed to look like missing persons posters, referring to the fact that many customers at La Playa have been asking where some of their favorite former workers are. As a bartender for 33 years at La Playa, Hinojosa forged innumerable bonds with customers at an establishment that prides itself in a its 100 year history.
Unite Here plans to hold demonstrations at La Playa Carmel indefinitely until all of the former workers are offered their jobs back. The next events at the hotel are scheduled for September 14 and 21 at 8am and September 28 at 5pm.
For more information about the boycott of La Playa Carmel, see:
For more information about Unite Here Local 483, the labor union that has represented hotel and restaurant workers in Monterey and Santa Cruz Counties since 1937, see:
Local 483 President, Sergio Rangel receives encouragement from a passing baby, being carried by her mother, a participant in the march for workers' justice.