At a rally on July 6th, hotel workers and labor groups called for a boycott of La Playa Carmel, and organizers have also requested a strong turnout from community members for a two-day "siege" of the hotel from 7am-7pm on July 20th and 21st. The decision to boycott La Playa was not an easy one; it was endorsed first by the workers' union and the Monterey Bay Central Labor Council, and then the California Labor Federation.

The management of the La Playa Hotel in Carmel has stated that it has only rehired two of the 113 former La Playa employees who lost their jobs during the recent change in ownership. This, in addition to years of additional struggles between workers and management has prompted the call for a boycott.

Cesar Lara, the Executive Director of the Monterey Bay Central Labor Council, spoke at the rally, and he emphasized that the decision was not to be taken lightly. "For locals the worst thing you have to do is go on strike...for a labor council a boycott is the same thing; we don't want boycotting businesses because we always feel we can work something out."

Read more, view photos and videos | See Also: Fatal Effects of the 1% Concern Those at Carmel Hotel Workers Rally at La Playa and Pine Inn

Previous Coverage: Carmel Becomes Center of Conflict in Monterey Bay Hotel Industry