http://911blogger.com/news/2011-11-11/britain-s-sports-stars-service-war-propaganda

 

"I have nothing but admiration for these young men and women and it makes me very proud to be British. I've wanted to visit Afghanistan for a long time and I hope that in some small way it helps remind everyone at home what an amazing job they are doing out here in very difficult conditions. I feel very humble."

The [British] Army is urging the public to show its support for soldiers through a TV campaign and website that showcase the contribution they make to society and the positive effect of military intervention globally. [...] The [army recruitment] campaign coincides with the fifth anniversary of the US-led invasion of Iraq [in 2003] [1]

 

“To the Best” campaign [is] supported by such celebrities as Jonny Wilkinson, the England rugby player. It is the [British] army's first interactive recruitment campaign, with the public encouraged to show their support for British troops on a website. It includes short videos of civilians in Iraq, Kosovo, Bosnia, and the UK, who praise British soldiers for their help and, in some cases, for saving lives.  [2]