SF Bay Area Indymedia indymedia
About Contact Subscribe Calendar Publish Print Donate

U.S. | Arts + Action | Environment & Forest Defense | Front Page

Wed Oct 20 2010 Chevron Advertising Campaign Outsmarted by Rainforest Action Network and Yes Men
Chevron Advertising Campaign Outsmarted by Rainforest Action Network Environmental activists at San Francisco-based Rainforest Action Network (R.A.N.) pulled off an elaborate hoax on San Ramon-headquartered Chevron on Monday. Together with spoof specialists The Yes Men, R.A.N. created a look alike web site mocking Chevron's new “We Agree” advertising campaign. The political prank included phony press releases and a slogan attributed to Chevron “We Agree: Oil companies should clean up their messes."

More than one corporate news source fell for the spoof which R.A.N. created because "the company’s own press release was guaranteed to be full of greenwash. We wanted ours to be a bit more truthful."  Other spoof slogans attributed to Chevron included "Oil companies should fix the problems they create" and "It's time oil companies stop endangering life". The slogans refer in part to environmental damage from faulty drilling techniques used in Ecuador and to pollution in nearby Richmond where Chevron maintains an oil refinery. 

Read More | photo Photos: 1 | 2

Rainforest Action Network | The Yes Men

05/23/13 Video Shows Clean Team Member Threatening and Prodding Camper with Trash Grabber   Police State and Prisons | Environment & Forest Defense | Health, Housing, and Public Services | Santa Cruz Indymedia
04/30/13 May Day Demonstrations Across Northern California Demand Justice for Workers & Immigrants   Labor & Workers | South Bay | Immigrant Rights
04/27/13 SF Protest Targets Increasing Evictions and Rental Prices on People Living with HIV/AIDS   Health, Housing, and Public Services | LGBTI / Queer
04/22/13 Yolanda Smith Informed that Son Was Shot Eight Times in the Back of the Head by UCPD   Police State and Prisons | Racial Justice
04/22/13 Demonstrators Demand Real Health Care for those Jailed in Santa Cruz   Police State and Prisons | Santa Cruz Indymedia
04/09/13 SF Vigil in Solidarity with Guantanamo Hunger Strikers Culminates with Civil Disobedience   Police State and Prisons | Anti-War
04/09/13 U.S. District Court Rules Monterey County Fracking Leases Violate Environmental Law   Environment & Forest Defense | Central Valley | California | Government & Elections | Santa Cruz Indymedia
04/08/13 Demonstrators in Bay Area Tell Obama No XL Pipeline   Environment & Forest Defense | Peninsula | California
04/03/13 Tree-Sitters Removed as Opposition to CalTrans Bypass Project Grows   Environment & Forest Defense | North Coast
04/03/13 Environmental Groups Take Next Step as Obama Shows No Sign of Rejecting Pipeline   Environment & Forest Defense
04/02/13 Spiritual Peace Walk Continues Black Berets' Four Directions Ceremonies   Racial Justice | Anti-War | South Bay