top
US
US
Indybay
Indybay
Indybay
Regions
Indybay Regions North Coast Central Valley North Bay East Bay South Bay San Francisco Peninsula Santa Cruz IMC - Independent Media Center for the Monterey Bay Area North Coast Central Valley North Bay East Bay South Bay San Francisco Peninsula Santa Cruz IMC - Independent Media Center for the Monterey Bay Area California United States International Americas Haiti Iraq Palestine Afghanistan
Topics
Newswire
Features
From the Open-Publishing Calendar
From the Open-Publishing Newswire
Indybay Feature
Wed Oct 20 2010
Environmental Group Pulls Political Prank with Hoax
Chevron Advertising Campaign Outsmarted by Rainforest Action Network and Yes Men
Environmental activists at San Francisco-based Rainforest Action Network (R.A.N.) pulled off an elaborate hoax on San Ramon-headquartered Chevron on Monday. Together with spoof specialists The Yes Men, R.A.N. created a look alike web site mocking Chevron's new “We Agree” advertising campaign. The political prank included phony press releases and a slogan attributed to Chevron “We Agree: Oil companies should clean up their messes."

More than one corporate news source fell for the spoof which R.A.N. created because "the company’s own press release was guaranteed to be full of greenwash. We wanted ours to be a bit more truthful."  Other spoof slogans attributed to Chevron included "Oil companies should fix the problems they create" and "It's time oil companies stop endangering life". The slogans refer in part to environmental damage from faulty drilling techniques used in Ecuador and to pollution in nearby Richmond where Chevron maintains an oil refinery. 

Read More | photo Photos: 1 | 2

Rainforest Action Network | The Yes Men
2024-04-09 Deal Described as One of the Most Significant Urban Land Back Victories in US History Front Page | Environment & Forest Defense | Racial Justice | East Bay2024-03-20 Victory! EFF Helps Indybay Resist San Francisco Police Warrant and Gag Order Front Page | Police State & Prisons | Media Activism & Independent Media | San Francisco2024-02-09 Catholic Anti-Choice Marchers Get an Earful from Abortion Rights Activists in San Francisco Front Page | Health, Housing & Public Services | Womyn | San Francisco | South Bay | U.S.2024-01-10 Wall of Shipping Containers Intended to Keep the Public Out of People's Park Front Page | Police State & Prisons | Environment & Forest Defense | Global Justice & Anti-Capitalism | East Bay | California2023-12-08 Largest Ever Pro-Palestine Marches in NorCal Demand End to US Aid for Israel's War on Gaza Front Page | Anti-War | Central Valley | San Francisco | South Bay | Peninsula | U.S. | International | Palestine | Santa Cruz Indymedia2023-10-31 Three Activists Detained at Climate Protest for Crossing Beale Air Force Base Gate Front Page | Environment & Forest Defense | Anti-War | Central Valley | California | U.S.2023-09-29 California Climate Justice Actions in Coordination with Massive New York City March Front Page | Environment & Forest Defense | Central Valley | California2023-08-19 Environmentalists Speak Out Against Airport Expansion as Climate Disasters Accelerate Environment & Forest Defense | East Bay2023-08-12 Starbucks Bus Tour Stops in San Francisco, Rallies with Allies to Support Unionization Labor & Workers | San Francisco | Peninsula | California | U.S.2023-07-19 Halt to Fossil Fuel Funding Demanded as Wells Fargo Operations Shut Down Environment & Forest Defense | Global Justice & Anti-Capitalism | San Francisco | U.S.2023-07-13 Demonstrations Wrack France, Boiling Over After Police Murder of Youth Police State & Prisons | Health, Housing & Public Services | Global Justice & Anti-Capitalism | LGBTI / Queer | International | Government & Elections | Immigrant Rights
We are 100% volunteer and depend on your participation to sustain our efforts!

Donate

$170.00 donated
in the past month

Get Involved

If you'd like to help with maintaining or developing the website, contact us.

Publish

Publish your stories and upcoming events on Indybay.

IMC Network