SF Bay Area Indymedia indymedia
About Contact Subscribe Calendar Publish Print Donate

U.S. | Arts + Action | Environment & Forest Defense | Front Page

Wed Oct 20 2010 Chevron Advertising Campaign Outsmarted by Rainforest Action Network and Yes Men
Chevron Advertising Campaign Outsmarted by Rainforest Action Network Environmental activists at San Francisco-based Rainforest Action Network (R.A.N.) pulled off an elaborate hoax on San Ramon-headquartered Chevron on Monday. Together with spoof specialists The Yes Men, R.A.N. created a look alike web site mocking Chevron's new “We Agree” advertising campaign. The political prank included phony press releases and a slogan attributed to Chevron “We Agree: Oil companies should clean up their messes."

More than one corporate news source fell for the spoof which R.A.N. created because "the company’s own press release was guaranteed to be full of greenwash. We wanted ours to be a bit more truthful."  Other spoof slogans attributed to Chevron included "Oil companies should fix the problems they create" and "It's time oil companies stop endangering life". The slogans refer in part to environmental damage from faulty drilling techniques used in Ecuador and to pollution in nearby Richmond where Chevron maintains an oil refinery. 

Read More | photo Photos: 1 | 2

Rainforest Action Network | The Yes Men

11/26/15 Activists Vow to Mobilize at Paris Climate Change Summit Despite Protest Ban   Environment & Forest Defense | Global Justice and Anti-Capitalism
11/25/15 California Prisoner Hunger Strikes & Class Action Lead to Major Limits on Use of the SHU   Police State and Prisons | California
11/24/15 Thirty-Year-Old Yonas Alehegne Becomes OPD's Fourth Fatal Shooting Victim in 2015   Police State and Prisons | Racial Justice | Immigrant Rights
11/24/15 Board Of Supervisors Pass Most Comprehensive Cell Phone Simulator Privacy Policy in U.S.   Police State and Prisons | Government & Elections
11/24/15 Labor Organization Works to Provide Dependable Access to Tools   Santa Cruz Indymedia
11/24/15 Students Call for Tuition-Free College, Cancellation of All Student Debt, $15 Minimum Wage   Labor & Workers | Education & Student Activism | Santa Cruz Indymedia
11/24/15 Mission Santa Cruz Vandalized Repeatedly Following Canonization of Junipero Serra   Racial Justice | Santa Cruz Indymedia
11/22/15 Black Friday 14 Action a Prelude to Huge Rally to Raise Oakland Minimum Wage to $15/Hr   Police State and Prisons | Racial Justice | Global Justice and Anti-Capitalism
11/16/15 San Francisco Tenants Unite Against Rent Increases and the Demolition of Their Homes   Health, Housing, and Public Services | Government & Elections
11/15/15 Alameda Council Meeting Erupts Over Rising Rents with Violence from City Official & Police   Police State and Prisons | Health, Housing, and Public Services | Government & Elections
11/14/15 CCSF Faculty to Strike and Picket Over Contract Negotiations and Class Reductions   Education & Student Activism